Generation Z parent portrait willing to spend 60%

Generation Z parent portrait: willing to spend 60% of "educational amusement" equipment list

Generation Z parent portrait: willing to spend 60% of "educational amusement" equipment list

When a high-end shopping mall in Shanghai replaced ordinary slides with a "magnetic engineering wall", the average customer price soared from 89 yuans à 158 yuan, which undoubtedly sounded the alarm for the amusement industry: Generation Z parents, they are willing to pay for "educational amusement" and can even accept the price of more than 60% higher than traditional equipment. The latest survey by the China Toys and Baby Products Association shows that 94% of parents born in the 1990s are willing to pay a premium for "playing middle school" équipement, dont 61% accept the price is more than 60% higher than traditional equipment. This is not a small fuss, but a reshaping of the survival rules of children’s playground of the "education consumption revolution".

1. Decode the Z-generation education consumption concept: Reject "pure play" and beware of "say teaching"

This group of young parents drinking Starbucks and brushing the little red book have their own unique understanding of their children’s education. They dislike the traditional playground’s inefficiency of "silly play and power consumption" and also resist the "cramming" of oppression of training institutions. They think children’s playground in their minds, and should be "mobile of Montessori classroom" – it can "embed educational elements without trace" isthey’s primary criteria for choosing the park of the playground.

Dans le passé, wedoproject might have considered more about the old three things like "distance, prix, and security". What about now? Generation Z parents pay more attention to "cognitive development evaluation report", "equipment education attributes say" and "social platform reputation". Yousee ofdata, a park in Shenzhen, parents in "Chemical Experimental Rock Climbing Wall" before the average stay time is ordinary ocean ball pool of 3 fois. What does this say mean? It is said that our of equipment should not only be fun, but also have "educational added value", so that parents can feel that their children are playing and playing while learning is the king!

2. The golden list of educational equipment: Four major categories trigger consumption

Donc, which "educational amusement" equipment are the most popular among Gen Z parents? Selon une étude de marché, there are four major categories that have performed well:

1. Science Exploration: Playing with Advanced Thinking

Magnetic engineering walls, hydropower tracks, starry sky projection sand tables, these equipment allow children to come into contact with scientific principles while having fun, and stimulate their curiosity and desire to explore. Whoever says play can only consume physical energy? Ici, non seulement c'est un jeu, but also is the collision and enlightenment of thinking!

2. Art creation category: Activate the potential of the right brain

Light and shadow graffiti tunnel, clay programming robot, voice-controlled rainbow keys, these devices allow children to release their nature during play and cultivate artistic perception and creativity. have limited space and unlimited creativity, allowing every child to become a little artist.

3. Physical fitness challenge category: exercise is study

Geometric climbing matrix, calorie conversion trampoline, balance force sensing track, these devices cleverly combine sports and study into come. En tant qu'entreprise bien connue dans l'industrie du divertissement pour enfants depuis 12 années, Midong Entertainment mainly engages in product-including rock climbing, Salles de sport jouets branchées, parcs de châteaux coquins intérieurs, équipement d'escalade extérieur non motorisé, etc., all of which incorporate more fun and educational characteristics into physical fitness challenges, allowing children to break through and release their vitality in challenges.

4. Digital interaction category: no comingcompetition strength is developed

AR dinosaur archaeological sand pool, somatosensory programming track, and metaverse creative workshop, these equipments keep up with the trend of technology, allowing children to get in touch with cutting-edge technology from an early age, and cultivate their digital literacy and innovation capabilities.

3. Equipment operation of secondary monetization password

Having good of equipment is not enough, and the operation model must keep up with the times. The "gamified course package" model of a certain park in Changsha is worth learning from. Purchase the "Engineer Challenge Pack" to unlock hidden levels and also give away mechanical principles experience classes, which not only improves non-ticket revenue, but also increases the conversion rate of parents’ courses. Midong Entertainment se concentre sur la fourniture d'une solution unique pour la recherche et le développement, production, construction et exploitation d'équipements de divertissement. Weof full-case customization, décoration de l'espace, production et R&D, installation et construction, after-sales support and operation support service can help operators better realize secondary monetization.

Par exemple, some innovative products of Midongo, such as "Airman" can customize and design multiple experience nodes, and "Rockland Trace" through light and shadow interaction creates an immersion. These all provide unlimited possibilities for course packages and value-added services. When we talk about operational support, Midong not only provides systemmof operation training and detailed of operation manuals, but also according to customer needs. Combined with Midong’s 12 années d'expérience dans l'industrie, it provides practical of professional advice.

Then see see of exploration in Suzhou, through AI motion capture system generates the "Children’s Develop Assessment White Paper", parents pay to obtain professional reports, et le taux de rachat est aussi élevé que 68%. What does this say mean? When Gen Z parents start to measure entertainment consumption using "education ROI (Retour sur investissement)" comes, we have to provide the product and service that can meet their needs.

Data will not say lies: for every additional educational equipment, the customer stay time will be extended by 23%, the utilization rate will be increased by 41% during the mid-week period, and the member renewal rate will be increased by 35%. This starts with the equipment upgrade of the of change, and will eventually reshape the valuation logic of the entire children’s consumption industry. En tant qu'entreprise du secteur de 12 années, Midong Entertainment has a deep understanding of the importance of innovation and experience of the industry. Before we come, we will continue to adhere to the concept of technological innovation and provide more valuable "educational amusement" solutions for amusement industry practitioners, investors and operators, and jointly welcome the new wave of children’s consumption industry!

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