In the first year of the opening of the children’s playground, 90% of people have stepped on these pitfalls!

In the first year of the opening of the children’s playground, 90% of people have stepped on these pitfalls!

On the road to entrepreneurship, who hasn’t stepped on a few pitfalls? But in the children’s entertainment industry, there are some pitfalls that are really "deaf". Investing in one million, closing business for half a year – how many of you have heard of this story?

Seeing the crowds of children’s playgrounds in the mall, many investors were moved. "This business is good, and the child is the best to make money." Is this really true?

The first pit: blindly following the trend without domarket research

"See Other people’s business is booming, I also open one!" This is the most common method ofthink for beginners.

What’s wrong? The consumption habits, population structure, and competition environment are different in each place. If Beijing can support high-end parks within the Third Ring Road, it may be "not adaptable to the local environment" in third-tier cities.

Correct way to open: Spend time to do your homework. Go "secret visits" in the surrounding paradise, counting customer flow, understanding the price system, and observing parent behavior. Data is much more reliable than it feels.

The second pit: Only see the rent when choosing a site, ignoring the quality of the abortion

"The rent in this place is cheap and the area is large!" Then what? Three months later, I found that the cheapest of the traffic is bleak.

The flow of people ≠ have the effect of customer flow. Thousands of people pass by a day, but they all catch the subway of office workers. What does it mean to have for youof paradise? Really have value of "goal family" of quantity and quality.

When choosing a location for a customer, the number of kindergartens, residential area distribution, and family revenue level will be comprehensively considered within 3 kilometers. Not only see the surface, but also see the essence.

The third pit: equipment selection is "as long as it is cheap"

"Anyway, it’s all about toys, so why have such a big difference?" This way of thinking will sooner or later make you pay the price.

Poor quality equipment of hidden dangers:

Security risk is high

Frequent repairs

Short life span

More deadly ofis, children don’t like to play – monotonous and boring of the equipment, who will consume it again?

The value of high-quality equipment: Innovative design stimulates children’s interest, excellent craftsmanship guarantees security, and module-based structures facilitate maintenance and upgrading. These are all guaranteed by repeat customers.

The fourth pit: Operation depends entirely on feelings, lack of systematic management

I was full of enthusiasm before opening, and I became "Buddhist" three months later. Without member management, without event planning, without data analysis – how can such a paradise be sustainable?

What is needed to successfully operate of the park?

Accurate of membership system: ofproduct design in different consumption segments allows different families to find suitable of choices.

Continuous of event planning: themed birthday parties, parent-child interactive competitions, holiday specials – let parents always have reasons to take care of their children.

Data of decision support: Which devices are the most popular? During what time is the most crowded? These data determine the investment direction of youof.

Fifth pit: fighting alone, refusing professional support

"I can just study it yourself, but it’s too expensive to find a professional company." As a result, I didn’t spend any money on the professional, and I paid a lot of tuition.

Where is the professional value in?

Rich experience in the of industry: I have seen too many successful and failed cases, know which roads can be done, and which is dead end.

Complete ofsolve solution: from site selection analysis to equipment configuration, from decoration design to operation training – one-stop service, saving worry and money.

Continuous technical support: equipment maintenance, upgrade, operation guidance – keep youof paradise competitive.

Midong Entertainment has been deeply engaged in the industry for 12 years and has witnessed the entire process of countless paradises from preparation to success. Weof "one-stop amusement ecological closed loop" is to help investors avoid these common pitfalls.

The key to success: Experience is king

Whether it is the exciting challenge of rock climbing, it is the trendy sports hall of technology interaction, or it is the indoor naughty castle of warm security – it truly attracts parents to pay for it, always a happy experience for children.

Here have stimulated adventure, have warmth of company, have grown of happiness. Not only is the equipment of stacking, but also is emotional of connection.

Write in the last

It is not easy to start a business from coming, and the children’s entertainment industry is no exception. But as long as you carefully do every detail and create a real value experience for your child, success will not be too far away.

After all, let every child have the space for having sex, happiness, and growth of amusement space – this is not only a slogan, but also every amusement person of responsibility.

think to learn more about the practical experience in the industry? Think looking for reliable of partners for youof paradise project? Midong Entertainment is willing to share more information and help you avoid detours on the road to entrepreneurship.