How to operate a trampoline park to retain repeat customers

How to operate a trampoline park to retain repeat customers

Many people think do trampoline park investment. However, opening a trampoline park is not as simple as youthink. In addition to the early trampoline venue rental and trampoline equipment investment, the later trampoline park marketing management is also very important. After all, have good market promotion to bring more passenger flow, so as to make profits faster!

1. Public Welfare Effect

For example, the trampoline park established the xxx charity fund. As long as consumers spend 120 yuan on trampoline parks, they can invest 10% of the consumption amount in public welfare funds to subsidize local special schools and poor people, thereby establishing a positive and positive image of have love and social responsibility in their hearts.

2. Bait effect

Trampoline parks can issue time cards and second cards etc "special discount packages", the average comesay, and the price of one ticket is much lower than that of bulk tickets. Of course, the trampoline hall should also provide special discount package prices and free ticket prices, which is more conducive to customer comparison and makes consumers feel that buying annual or secondary cards is particularly cost-effective. The annual card and second card discount package is actually the trampoline hall of "bait", the package is very cheap, and it can also increase the store of customer consumption frequency.

The “bait effect” of core logic is for customers to offer multiple options, one of which is used as a bait, which will make it more attractive than its he choice.

3. Herd effect

For example, there is an Internet celebrity wall or Internet celebrity amusement project area in the In Trampoline Park, taking photos to guests and sending them to their circle of friends, and guiding more people to check in and consume. A trampoline skill audition competition is held, and the top three of the competition are rewarded with different values, thereby increasing the player’s participation. According to specify the of template to forward the video to Douyin, and the trampoline gives customers discounts and gifts etc, so that more of Douyin customers can see the videos of Internet celebrity in the store.

These marketing methods are actually used by userof interpersonal network for fission transmission. When people see in their friends or network inyouof trampoline parks, they will inevitably thinkgo to experience it, which forms the so-called "herd effect". "Her sheep effect" refers to a common phenomenon of the behavior of some enterprises in management.

IV. Anchor effect

The so-called anchoring effect refers to when people need to make quantitative estimates of an event, they will use certain specific values ​​as initial values, and the initial values ​​limit the estimated value like anchors. When indo decides, they will unconsciously pay too much attention to the initial acquisition of information. Therefore, trampoline parks must attach great importance to pricing and must not use low-priced activities and group purchases. Once you do it a few times, the youof trampoline hall will become the impression of low-price and low-price of customers. It is almost impossible or extremely difficult to raise the price later.

If the trampoline park isthrough image design and venue quality activities are conveyed to customers of high-end, high-quality and have influence of trampoline park brand, then in the minds of customers, high prices are worth of. Like many brands, in fact, it is very common overseas. When it comes to China, in specialty stores are sold at high prices. With its luxurious of decoration, beautiful of environment and rich of advertising, Chinese consumers are given high-end luxury of "anchor" in their hearts, thus making people feel that the price is taken for granted of.