Novice opens children’s playground： From zero foundation to successful management of complete guide

Novice opens children’s playground: From zero foundation to successful management of complete guide

Think about entering the children’s entertainment industry but don’t know where to start? This article will answer the core points of opening a children’s playground for you, help you avoid common misunderstandings for novices, and quickly grasp the key strategies of successful operation.

What is the modern children’s playground business model?

Modern children’s playgrounds are no longer simply piled up of amusement facilities, but are a comprehensive children’s consumption space integrating experience, interaction, education and entertainment. Itthrough scientific space planning, innovative equipment combination and professional operation management, create an immersive of play experience for children, and provide parents with a comfortable companionship environment.

With the 12 years of experience in the industry of Midong Entertainment, we comesee, and the successful of Children’s Paradise requires three core elements: security guarantee, fun interaction, and continuous update. Who says children’s playground can only be the traditional slide swing? Modern paradise needs to integrate trendy elements, such as 360 bicycles, diamond centrifuges, etc. In order to truly capture the hearts of children.

Why is the more you invest in children’s playgrounds attracting more attention?

It is no accident that the investment in children’s playground is very popular. With the three-child policy of openness and the family consumption structure of upgrade, the demand for children’s entertainment consumption has shown explosive growth. data shows that the scale of China’s children’s consumption market has exceeded 4 trillion yuan, of which the proportion of experiential consumption continues to rise.

More importantly, modern parents have a strong desire to invest in their children’s of education and entertainment. They are no longer satisfied with simple play, but they hope that their children can grow and exercise in games. This change in demand has brought huge ofmarket opportunities to the children’s playground industry. Have limited investment, unlimited development space – this is the core value of investment in children’s playground.

What business scenarios are suitable for children’s playgrounds?

The children’s playground of application scene is extremely wide, from traditional of shopping malls and supermarkets to emerging of community facilities, it can see the figures of them. Mainstream scenarios include: shopping centers, commercial complexes, community commerce, kindergarten surroundings, scenic spot supporting etc.

Midong Entertainment has successfully created more than 500 project cases in the past 12 years, covering from high-end shopping malls in first-tier cities to community centers in third- and fourth-tier cities. Each scenario has its unique customer base and business strategy. The key is to customize design and precise operation according to the specific environment.

What are the main types and characteristics of children’s playground?

Modern children’s playgrounds are mainly divided into four types: indoor naughty castles, trendy sports halls, expanded rock climbing areas, and outdoor powerless equipment. Each type has its unique and applicable scenarios and goal groups.

The indoor naughty castle is suitable for children aged 2-8, mainly software games and has high security; the toy sports hall is more popular among 8-15-year-old teenagers, integrating a sense of technology and challenges; expanding rock climbing equipment can exercise children’s courage and physical fitness; outdoor unpowered equipment focuses on natural experience and parent-child interaction.

Midong Entertainment of Innovative In integrates these types and creates a comprehensive paradise such as "Himao Extreme" and "Star Qimeng" etc., allowing every child to find their own game space.

What are the core advantages of high-quality children’s playground?

The core advantages of high-quality children’s playground are reflected in three dimensions: innovative equipment, professional service, and refined operation. At the equipment level, you must have sufficient novelty and interactiveness to continuously attract children’s attention; at the service level, you need professional employees with early childhood education backgrounds to be able to communicate well with children and parents; at the operation level, you must have improved the membership system and activity planning capabilities.

Here, not only is it a simple amusement place, but it is also a second class for children’s growth! The real advantage is that it can realize educational value through games, so that children can learn team cooperation, cultivate innovative thinking, and exercise physical fitness.

What is the difference between children’s playground and traditional playground methods?

Traditional children’s play is more one-way of, passive of experience, and children are only of equipment of use; while modern children’s playground emphasizes two-way interaction and active exploration. Traditional methods are often limited to a single function, while modern paradise pursues diversified experiences.

From the perspective of space design, traditional amusement parks focus on equipment placement, modern amusement parks focus more on immersive environment creation; from the perspective of service concept, traditional issee protection management, modern amusement parks are guided education; from the perspective of technical application, modern amusement parks have a large number of sound, photoelectric and etc technology elements to make the game experience more vivid and interesting.

How to choose a suitable brand partner for children’s playground?

When choosing a brand partner, we should focus on four aspects: qualifications and strength, service system, product innovation, and successful cases. First, see whether the enterprise has complete production qualifications and security certification; secondly, evaluate whether it provides one-stop service from design to operation; then understand the degree of innovation and market adaptability of product; finally examine the actual project case of operation effect.

Taking Midong Entertainment as an example, as a professional company in the industry for 12 years, not only has more than 10 years of experience in professional team installation, but also importantly, ofos has the ability to support the full chain service from planning and design to operation. Choosing such a of partner can greatly reduce investment risks and increase the probability of success.

Don’t just see the price! A truly professional ofservice provider, which will provide customized ofsolve solutions according to specific circumstances.

What is the best practice for children’s playground site selection?

The key to successful site selection is to comprehensively consider the three dimensions of traffic, goal customer base, and competition environment. Priority is given to areas with frequent commercial activities and concentrated household passenger flow, such as large shopping malls, community centers, etc. around kindergartens.

During specific operations, a detailed customer flow survey should be conducted: count the traffic of people in different periods, analyze the age structure and consumption capacity of customer groups, and evaluate the operating status of peripheral competition competitors. Among the 37 successful projects of Midong Entertainment, it was found that the choice of prime location often determines the success or failure of the park’s later operation.

Even if budgethave is limited, the quality of the abortion should be given priority over the cost of rent. A slightly off-site but goal-centered customer base is often more valuable than a bustling but not matched by a location.

What are the key risks to pay attention to when investing in a children’s playground?

Children’s park investment of the main risks focus on three aspects: insecurity responsibility, market competition, and operation management. Security risks are the top and most important things, we must choose equipment that meets national standards and establish the ofsecurity management system; market risks mainly come from homogeneous competition and changes in consumer preferences; operation risks are reflected in the management and cost control of in-person management.

Prevention and control strategy include: select have the strength of equipment suppliers to ensure product quality and after-sales service; conduct full of market research to avoid blindly following the trend; establish professional team operation and formulate scientific of management system.

Remember, children’s playgrounds are highly dependent on professional operations of the industry, and blind investments are often faced with huge risks.

How to improve the operating effect of children’s playground?

Improve business results of core strategyis differentiated positioning, refined operations, and continuous innovation. First, we must find our own ofmarket positioning, take the high-end route and is also a people-friendly route, and focus on educational functions and pure entertainment experience; secondly, we must establish the membership system and event planning mechanism; finally, we must keep equipment and serviceof updated continuously.

In terms of specific operations, you can increase customer stickiness through theme activities, birthday parties, and parent-child interaction etc.; through member points and etc. level privileges to improve repurchase rates; through regular updates of equipment and introduction of new gameplay etc. methods to keep it fresh.

The "uncome space" project is through technology integration and IP, successfully achieving differentiated competition, and its monthly revenue increased by more than 40% compared with similar projects.

What are the common misunderstandings about running a children’s playground?

The most common misunderstanding includes: focusing on hardware and neglect software, focusing on opening and neglect operations, and focusing on scale and neglect experience. Many investors believe that as long as there are enough equipment and large venues, they can succeed. In fact, service quality and operation strategy are the key factors of success or failure.

There is also a misunderstanding that we are overly pursuing low cost, choosing quality equipment or lacking experience of service providers. Children’s playground issecurity requires extremely high requirements of the industry, and any compromise in insecurity may bring disastrous consequences.

In addition, ignoring employee training is also a common problem. Excellent ofservice personnel should not only have love and patience, but also have professional of early childhood education knowledge and communication skills.

What is the trend of the children’s playground industry?

The children’s park industry will present three major development trends: intelligence, theme and education. Intelligent reflects the continuous improvement of technological content of in-app products, and the more VR and ARetc new technologies of application come, the wider it will be; thematically through IP creation and story-based design makes the park have stronger ofbrand recognition; educational is refers to the deep integration of amusement and education, so that children can grow through play.

At the same time, the demand for one-stop service of the service is also increasing, and parents hope that in one place can meet the various needs of children. This presents a huge opportunity for enterprises with comprehensive service capabilities to bring us.

Midong Entertainment is seeing this trend, continuously increasing investment in innovative design and technology research and development, and launching a new product of light wheel motorcycle etc. fusion technology, leading the industry development direction.

Summary of the key points

The key to the successful opening of children’s playground is to choose professional and reliable partners, carry out scientific and reasonable site selection planning, pay attention to security quality and service experience, establish differentiated of competition advantages, and maintain continuous innovation and upgrading.

Specific action suggestions:

Deeply understand goalmarket and perform detailed analysis of feasibility

Choose professional partners with full industrial chain service capabilities

Pay attention to employee training and service quality improvement

Establish improves ofsecuritymanagementand operation system

Keep updating in sync with industry development trends of

Remember, children’s playground is not only a business, but also a happy childhood career. If you manage it carefully, you will have rewards!

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide a full-link solution for "theme planning-equipment research and development-space operation"

7×24 hours after-sales response, continuously empowering commercial space

▶ Customer Testimony

"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall

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