Must see before opening a sports hall: These 5 site selection factors determine the success or failure of you
Have you ever thought about it? Why is there a trendy toy sports hall? There are so many people in the market, but there are so many people? Why do some venues have only half a year to make a profit, but have some have long-term losses? There is only one truth–site selection and planning is the first step of success!
Prime location ≠successful guarantee, this is the real key to site selection
Traditional concepts believe that you can make money as long as you enter the core of the business district. However, is this really true?
First of all, the flow of people is indeed important, but more important is ofos precise passenger flow. A venue for middle-aged and elderly people is located in a commercial center but is surrounded by a full range of middle-aged and elderly people. It is a disaster! In contrast, only areas close to universities, young communities, and office building clusters are truly "trendy toy magnetic field".
Secondly, transportation convenience directly affects the return rate. Research shows that more than 70% of consumers are reluctant to run around for entertainment project for more than 30 minutes. Near subway stations and bus hubs, there may be sufficient parking spaces and venues, which can greatly enhance the customer experience.
Venue planning: have limited space, unlimited possibilities
Space is not just the area!
The core of the trendy toy sports hall is in "playing", not "see". Therefore, the design of the moving wire is crucial. A well-designed venue can allow customers to flow naturally and experience every project; otherwise, it will cause some areas to be crowded and some equipment will be left unattended.
It is worth noting that ofos, and the level is also a key consideration. The popular projects of rock climbing walls and trampolines usually require a floor height of more than 5 meters. If you choose a site with less than 5 meters, you will be able to break your own arm!
Cost control: Invisible killer outside of rent
Rent is only superficial numbers, which really affects profits of which is comprehensive cost.
The operating costs of water and electricity and property fees account for more than 20%. Choose a site with reasonable energy consumption design and efficient property services, and long-term comesee will save considerable costs.
In addition, the site structure also directly affects the investment in decoration. If a site needs to be renovated on a large scale, the initial investment may be more than 30% higher than the budget!
Competition environment: Coexisting with your opponents is also a differentiated breakthrough?
The surrounding areas have similar business formats, is it a blessing or a disaster?
The answer is: You need to see dialectically. Moderate competition can bring about the popularity aggregation effect, but homogeneous competition will fall into the quagmire of price war. When selecting a location, you need to comprehensively evaluate the surrounding entertainment industry and find market blanks.
Midong Entertainment has been deeply involved in the amusement industry for 12 years and has found that the most successful trendy toys and sports halls can often find their own differentiated positioning – such as focusing on a specific age group, or creating a unique theme experience.
Not coming to expand: you must have far-sightedness when choosing a site
The location selection is not only about seeing the info, but also about not getting it!
As operations mature, venue expansion is inevitable. Therefore, the surrounding area does not have latent in expansion space, and is also one of the important factors to evaluate.
As the global leader in creative amusement space of, Midong Entertainment has successfully provided a one-stop service from site selection to operation of 300 venues. Weof experience shows that with the potential for expansion of the site, the return on investment is 42% higher on average!
Conclusion: Only the first step in site selection, professional planning is the magic weapon to win
Only 30% of success can be completed by choosing the right place; only scientific planning and design can ensure that the remaining 70% of the chance of winning!
think to learn more about the professional information about site selection, planning and operation of trendy sports halls? Midong Entertainment has Children’s Entertainment Innovation Research Center and 15 invention patents, which can provide you with full link support from creative design, equipment production to venue operation, so that you can avoid detours in your investment path and be one step ahead!
If you have the intention of opening a trendy toy sports hall, please contact us for more information and cases!