Mizone Case Study | Weihai Whalego: A Unique Sports Park Sparking Summer Trendy Play Boom

At Weizhi Harbor Mall along the coastline of Weihai Happiness Gate, there stands a “traffic landmark” that captivates parent-child families and draws young people to check in — Whalego Theme Park.

This is a “trendy play solution” customized by Mizone for commercial existing spaces. Taking the rare 13-meter floor height as a breakthrough, it injects an immersive experience with cyberpunk style, transforming the 1,100㎡ idle area into an all-age recreational space integrating “sports adventure + fairy-tale technology + social check-in”. It not only solves the investment pain point of the mall’s “lack of recreational formats” but also achieved over 5.43 million yuan in turnover during the 2025 summer vacation, becoming a benchmark project that can “attract and retain customers” both in Weihai’s peak and off-tourist seasons.

Eye-Catching Design, Unlocking a New Spatial Pattern

As a coastal tourist city full of charm, Weihai lacked a trendy play space designed specifically for young people and families — and Whalego is an outstanding response to this demand. Covering a total area of 1,100㎡, the venue fully leverages the unique advantage of the 13-meter floor height through clever spatial layout, forming a multi-level and zoned comprehensive experience. Whether it’s young people seeking excitement or family tourists wanting relaxed and pleasant interaction, everyone can find their own fun here.

Creating Unique Experiences, Breaking Homogenization Competition

Different from many similar trendy play parks on the market, Whalego strived to break homogenization competition from the very beginning. Every piece of equipment and every corner’s design has been meticulously crafted to create a unique feeling that “can only be experienced here”. There is the futuristic LIGHT WHEEL MOTORCYCLE, making you feel as if you’re galloping on a cyberpunk track; the extreme-challenging Time spin and High-Altitude Expansion allow visitors to shuttle and leap in the 13-meter high space; there’s also the family-friendly Mechanical Challenge. Each activity brings fresh sensory experiences, breaking the single entertainment method of traditional parks and creating a uniquely charming new entertainment space.

Building an Immersive Trendy Play Spot, Becoming Weihai’s Internet-Famous Check-In Destination

To cater to modern tourists’ needs for vision and social interaction, Whalego specially adopted cyberpunk-style design elements, paired with neon light strips and metallic materials, making people feel as if they’ve entered a future world as soon as they walk in. Dynamic lighting, changing tones, and cool installations all guide visitors to explore and interact. This is not just a sports space, but also a social stage — every corner is suitable for taking photos and sharing, naturally becoming an “Internet-famous check-in spot” for tourists.

Carefully Selected Venue Equipment to Meet Diverse Needs

The success of Whalego is inseparable from its carefully selected various equipment. They are not only unique but also customized according to the needs of tourists of different age groups. Whether it’s family tourists or young people challenging themselves, everyone can find their own joy here.

1. Time spin: Realizes vertical shuttling through the 13-meter floor height, a must-play item for family tourists suitable for all ages.
2. LIGHT WHEEL MOTORCYCLE: An exciting racing simulation experience paired with cyberpunk track lighting, attracting a large number of young people and becoming the most popular check-in project.
3. Mechanical Challenge: An interactive project for parents and children that can enhance parent-child relationships and improve cooperation skills.
4. REVERSE BUNGEE: Instant excitement brought by high-altitude ejection, designed specifically for people seeking challenges and adrenaline.
5. CUBE CLIMBING: A climbing wall designed for all age groups, balancing fun and challenge, suitable for both beginners and advanced players.

Precision Construction, Rapid Implementation

From planning to construction, the entire project only took one month. While ensuring the smooth implementation of each piece of equipment, the design team also paid special attention to the safety of high-altitude operations to ensure the venue opened smoothly during Weihai’s tourist season. Through a precise construction plan and phased advancement, the opening of Whalego achieved a perfect conclusion.

Innovative Model, Welcome to Contact for Cooperation

Whalego Sports Workshop is not only a new trendy play landmark in Weihai but also a highlight gathering traffic in the mall. During the summer vacation, the venue’s revenue exceeded 5.43 million yuan, and it has consistently ranked first in popularity among similar parks in Weihai on both Dianping and Douyin. Especially the waiting time for Time spin and LIGHT WHEEL MOTORCYCLE often exceeds 30 minutes, which fully demonstrates its popularity. More importantly, through social media promotion, it has attracted a large number of foreign tourists, further driving consumption in the surrounding business district and forming a good commercial linkage effect.

The success of Whalego lies in its differentiated design, accurate grasp of market demand, and utilization of unique spatial advantages to create a brand-new trendy play park. From equipment selection to spatial layout, from theme setting to construction implementation, every link closely focuses on user needs, providing an interesting and vibrant recreational experience. It not only brings a unique sports and entertainment space to Weihai’s tourists but also creates a new “small space, high profitability” model for commercial operators. If you are looking for an innovative trendy play park solution, Whalego is undoubtedly a successful case worth learning from.