Naughty Fort avoids pitfalls Don’t let low thresho

Naughty Fort avoids pitfalls: Don’t let "low threshold" ruin your entrepreneurial dream

Revealing the five fatal misunderstandings of Naughty Castle’s entrepreneurship, providing three breakthrough strategies: precise positioning, technological empowerment, and ecological construction. Midong amusement belt you avoid traps, achieve stable profits in children’s playground, and protect your hard-earned money!

Guide to avoid pitfalls for mothers: Don’t let the “low threshold” naughty castle ruin your hard-working money

When the entrepreneurial story of "mother earns 100,000 a month" in the circle of friends flooded the screen, countless new mothers poured into the children’s playground track with the beautiful thoughts of "making money with children". However, the latest industry data in 2025 sounded the alarm for the people: 60% of the new naughty castle in the country can only last for a year, and the average return cycle has been extended from 6 months 3 years ago to 24 months. Behind those who are advocated as "low threshold" are hidden.

1. The cruel truth behind the entrepreneurial boom

Why is the "low threshold" for entrepreneurship in children’s playgrounds illusion?

Children’s playground, especially naughty castle, see seems like a "low threshold", but in fact it has hidden mystery. Many investors are confused by appearances and ignore the cruel competition and operating risks within the industry. As an enterprise in the children’s entertainment industry for 12 years, Midong Entertainment has been deeply aware of the dangers of blindly entering the market. We advocate rational analysis and avoid traps. Whoever says starts a business can only rely on luck?

What are the pain points in the current children’s playground industry?

Data shows that 60% of the new naughty forts in the country can only last for a year, and the return cycle has also been significantly extended. This says that the industry has entered a reshuffle period, and the single "pure amusement" model can no longer meet the market needs. Here, not only is the ismarketcompetition of release, but also the industry is "breakthrough" of challenges!

2. Analysis of five fatal misunderstandings

Fatal misunderstanding 1: The site location of "pseudo-blue ocean"

Where is the community store site selection of trap in?

"The rent of community base merchants is cheap" is the biggest of cognitive trap! Many mothers invested hundreds of thousands of yuan to open a store at the entrance of the community, but found that the surrounding competition was fierce, the average daily passenger flow was insufficient, and they were facing the tidal effect of "the weekend was full and the week was deserted". The rental cost can even be as high as 40%. Have limited customer flow, unlimited rent pressure, don’t you feel that hard-earned money is going to waste?

How to avoid misunderstandings in site selection and achieve a "breakthrough" in passenger flow?

Accurate ofmarket surveys are crucial. When Midong Entertainment In provides a one-stop solution, it will provide professional site selection suggestions according to different scenarios (malls, supermarkets, shopping centers, commercial complexes, communities, parks, scenic spots) to help customers avoid the "pseudo-blue ocean" and ensure that the project has continuous "vibration".

Fatal Misunderstanding 2: Equipment Procurement of "Price Curse"

What security risks are hidden in low-priced equipment?

The 300 yuan/㎡ of "Internet celebrity package" on Taobao seems to be cost-effective, but it actually has a hidden murderous intent. The formaldehyde of marine spheres made of recycling plastic exceeds the standard, and the load-bearing of non-national steel slides is insufficient. In the first quarter of 2024, ofsecurity accidents caused by equipment failure nationwide increased by 40% year-on-year, and parents’ trust in low-priced parks of which fell to freezing point. Whoever says cheaper will have no good products? Here, not only is the productof choice, but also is the security of children!

How to choose a security and "innovative" of device?

Equipment procurement should not only focus on price, but also on quality and security certification. Midong Entertainment focuses on the research and development and production of amusement equipment, and has more than 10 years of experience in professional installation of teams. The main products are all in compliance with security standards. Introducing innovative product concepts such as 360 bicycles and diamond centrifuges etc can enhance the value of the park’s "experience" and "interaction" and avoid the risk of operation due to equipment problems.

Fatal misunderstanding 3: Operation model of "lazy thinking"

"9.9 yuan to play for a day" of low-priced strategyhave What are the disadvantages?

"9.9 yuan to play for a day" can attract customers in the short term, but it will fall into a vicious cycle. Ticket revenue is difficult to cover equipment loss and cleaning costs, and low-price strategy will block the high-net-worth customer outside the door, eventually forming a "low-price-low-quality-low reputation" of death spiral. have limited ofprofit, infinite of vicious cycle!

How to improve profitability through "integrated" operations?

Saying goodbye to a single of ticket revenue, expanding a diversified profit model is the key. Midong Entertainment In provides a one-stop solution for operation, emphasizing "service" and "experience" of "integration". For example, the etc education courses of "building block programming course + parent-child baking" can increase the average customer price from 58 yuan to 158 yuan, and the education courses can even contribute 60% ofprofit.

Fatal Misunderstanding 4: Qualification Approval of "Full-Take Psychology"

What risks will come if you don’t apply for qualification approval?

It is believed that "small venues do not require a certificate" of luck. Without independent security exports and excessive spacing of emergency lights may lead to high fines or even rectification. After the implementation of the new national standard in 2023, cases of ordering to suspend business due to excessive slide slopes are common, and the rectification costs are as high as 150,000 yuan. Have limited luck, unlimited legal risks!

How to ensure that children’s playgrounds operate in compliance?

Compliant operation is children’s playground of lifeline. You must apply for a "Business License", "Public Place Health License", "Fire Acceptance Certificate" and "Special Equipment Use Registration Certificate" etc. As a leader in technology innovation in the industry, Midong Entertainment is well aware of the importance of compliance and provides a comprehensive of consultation service to help customers avoid qualification risks.

Fatal Misunderstanding 5: Profit model of "single dependency"

What are the disadvantages of a single profit model of traditional parks?

80% ofrevenuecome is owned by traditional paradise, while emerging business formats have achieved diversified profits. Sticking to the "pure amusement" of the park, it is losing 80% of high-value customers. Who says that you can make money by relying solely on tickets?

How to build a diversified "customized" profit model?

Building an "amusement + education + retail" of ecosystem is not coming trend. For example, introducing parent-child restaurants, maternal and child retail, as well as regular parenting lectures, parent-child reading clubs etc "social" activities can significantly improve non-ticket revenue. Midong Entertainment has successfully created more than 500 project cases, accumulated rich practical experience of the FA, and can provide "customized" of profit solutions to help customer achieve profit maximization.

3. Break through the three major strategies

strategy1: Accurate positioning of "age operation"

Why can "age-based operation" increase the repurchase rate?

The monthly loss rate of the "hodgepodge" park of the country exceeds 50%, while the repurchase rate of the precise age-segment park can reach 75%. According to the characteristics of children of different age groups, the soft-pack crawling area (0-3 years old), role-playing area (4-6 years old), and high-altitude expansion (7-12 years old), can provide more targeted "experience" and "challenges". Here, not only is it simple and fun, but it is also a personalized growth space for children!

What "innovation" concepts have in the design of Midong Entertainment in age?

With 12 years of industry-depth experience, Midong Entertainment can provide a "customized" of age-sharing design solution. In the for example in Xingqimeng project, the needs of children of different ages are fully considered, and the project "interaction" and "immersion" sense is enhanced.

Strategy2: Technology empowers of "experience upgrade"

How can technology empower children’s playgrounds and enhance the sense of "interaction" and "immersion"?

AR interactive projection turns the wall into a dynamic game interface, the smart bracelet system records children’s sports data in real time, and the cloud reservation platform is convenient for parents to check the queue situation remotely. The penetration rate of technological equipment is expected to exceed 30% in 2025, and 85% of parents are willing to pay a premium for education + technological equipment. Whoever says traditional paradise can only be eliminated? Integrate technology of the company to make the “experience” unlimited upgrade!

What "breakthroughs" have in terms of technology empowerment?

As a leader in technology innovation in the industry, Midong Entertainment has continuously explored the "integration" of technology and amusement. In the for example, it has used a large number of high-tech equipment to bring children an unprecedented "immersive" amusement experience.

Strategy3: Ecology builds of "cross-border integration"

How to expand the profit space of children’s playground of "cross-border integration"?

Combine children’s playground with parent-child restaurants, maternal and child retail, and community operations to build a "comprehensive" parent-child ecosystem. A certain paradise through the "Amusement + Education + Retail" model, with non-ticket revenue accounting for 45%, and the average customer price increased to 120 yuan. Have limited venues, unlimited profits!

How can Midong Entertainment help customers realize the construction of "one-stop" of ecosystem?

Midong Entertainment provides a "one-stop" solution, which can reflect its professional advantages from planning and design to operational support. In the successful case of inHimao Extreme etc, Midong Entertainment demonstrated its strong ability to integrate resources, helping customer achieve "integrated" operation of multi-business formats.

4. Rational entrepreneurship of risk control

Risk control 1: Cost estimation formula

How to scientifically calculate the number of guaranteed customers in children’s playground?

Monthly guaranteed customer flow = (rent + labor + water and electricity)/single ticket price. Taking the 200㎡ paradise as an example, the monthly rent is 15,000 + labor 8,000 + water and electricity 2,000 = 25,000. If the ticket is 60 yuan, the average daily limit is 14 people. Accurate cost calculation is the "core" of risk avoidance!

Risk control 2: Compliant operation list

What are the essential qualifications required for operating a children’s playground?

"Business License", "Public Place Health License", "Fire Acceptance Certificate" and "Special Equipment Use Registration Certificate" are essential. Who says small venues doesn’t need to apply for a certificate? Compliance operations are a long-term solution!

Risk Control 3: Crisis Response Plan

How to establish improve the of crisis response mechanism?

Establish equipment morning inspection system, conducts third-party security inspections every week, purchases public liability insurance, and the compensation limit for a single accident is not less than 500,000 yuan. Allo stesso tempo, reserve three months of operating funds to deal with sudden customer flow fluctuations. Only by preparing for the future can we meet the "challenge"!

5. Writing of heartfelt words to entrepreneurs

Starting a business does not mean "making money by taking care of your kids", but it needs to respect the market rules of system engineering. When we see a park through "programming course + bakery" to achieve annual profit of millions, we must see the investment in course research and development of courses behind it for three years; when we envy the increase of 3,000 members per month in the community operation, we must see the creation of content for 3 hours a day. True entrepreneurial wisdom, keep awake when others blindly follow the trend, adhere to quality when others are competing at low prices, and be brave to "innovate" when others stick to the rules. Instead of struggling in the "low threshold" of the red ocean, it is better to deepen the cultivation of the "high barrier" of the blue ocean. After all, children are priceless in laughter, but no one can afford to lose the cost of trial and error in entrepreneurship.

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide a full-link solution for "theme planning-equipment research and development-space operation"

7×24 hours after-sales response, continuously empowering commercial space

▶ Customer Testimony

"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall

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