Is it too much to cast a children’s playground The

Is it too much to cast a children’s playground? These 5 "scenario thinking" make you break through against the market!

I’m still worried about whether to jump into the children’s entertainment industry? See this article before making a decision!

The current children’s play market is so cool! The same is true of naughty, old-fashioned of amusement facilities, and the homogeneous and serious business model… Investors are in a dilemma.

But the problem is that children’s desire for happiness has never weakened, and parents still have a strong demand for high-quality parent-child space. Where is the contradiction? The key is the lack of scene-based thinking!

What is the play scene thinking?

Scene thinking, simply say it is “from the perspective of inuser to create an immersive experience space”.

Not only is it stacking equipment, but it creates stories!

Not only is it selling tickets, but it sells good memories!

Not only is it building a paradise, but it builds a social platform!

Data shows that the repurchase rate has a distinct scene positioning of amusement project, with an average customer price of 37% higher than that of traditional projects, and the repurchase rate has nearly doubled. Who says the amusement industry has no prospects? The direction is right, everything has possible!

Five major scenario thinking helps you break through the market

1. Cross-border fusion scenarios

A single function is dead, and multiple experiences are the kingly way! The cross-border integration of amusement with science, education, sports and art can meet the core needs of modern families "combining education and entertainment".

Think like this: the child climbs the wall and challenges it, while the wall is embedded in the interactive screen, which is guiding the knowledge of hestudy. Parents see that their children have both exercised and learned knowledge, how can they not pay?

2. Social interaction scenarios

What is the biggest pain point of Gen Z parents? Social anxiety! Not only do children need to make friends, parents also desire socializing.

Design a parent-child game project, create a parent’s rest area, and hold weekend theme parties… Let youof Paradise become a community hub, rather than a simple "custody house". A ofcustomer, a trendy toy sports hall opened in Guangzhou, said: "Since the increase in parent social areas, the weekend entrance rate has increased by 40%!"

3. Immersive theme scenes

Who will remember the same thing? But the unique of thematic scenes can be deeply imprinted in the heart of inuser.

Forest adventure, underwater world, space stations, national culture…themes are not limited to visual presentation, but should also penetrate into every interactive link. From entrances to exits, from lighting to sound effects, from employee dress to interactive speech, create an immersive experience in all aspects.

4. Technology empowerment scenarios

AR shooting, VR adventure, smart interactive wall… Technology is not only a gimmick, but also a powerful tool to enhance experience!

Smart bracelets record play trajectories, interactive projection of the ground changes with footsteps, smart photo system captures exciting moments… These can make traditional play rejuvenate. Midong Entertainment of Smart Paradise Management System is helping many customers achieve digital transformation and improve operational efficiency by more than 30%.

5. Seasonal update scenario

What are the most feared of amusement parks? Stay unchanged! Regular theme updates and seasonal activities can effectively improve the return visit rate.

The Mid-Autumn Festival transforms into a "Moon Paradise", creates a "trick or treat" interaction on Halloween, and launches a "find gift" adventure on Christmas… Every festival is an excellent opportunity to trigger passenger flow!

How to start your scene-based journey?

Think about the amusement industry to break through the siege, but having ideas alone is not enough. Let’s start with these three steps:

Accurately positioning goal customer base, is middle-class family? Is young parents? Also is preschool children?

Match the theme of the appropriate scene and make sure that the theme penetrates every detail

Find professional of partners, from design to construction, from operation to maintenance

For 12 years, we have focused on the field of children’s entertainment of Midong Entertainment, have 15 invention patents, and have launched 12 new products per year, which has helped countless investors create a scene-based entertainment space. From expanding rock climbing to trendy sports halls, from indoor naughty castles to outdoor unpowered equipment, one-stop solution helps you easily transform and upgrade!

The next trend of the children’s entertainment industry is to experience it in scene-based experience! Are you ready? Add we WeChat to learn more about the latest gameplay in the children’s amusement industry~