Is it profitable for large shopping malls and amusement parks？ The truth about operational effects is revealed

Is it profitable for large shopping malls and amusement parks? The truth about operational effects is revealed

Who says indoor entertainment can only be the same?

When you enter the large shopping malls today, you will find an interesting phenomenon: in addition to traditional shopping and catering, various of playgrounds are becoming the new "traffic password". These amusement parks not only attract the attention of children, but also make parents willing to pay for the "magic weapon".

But the problem is coming – is the operation effect of large shopping malls and playgrounds really as good as the saying goes?

The advantages are obvious, opportunities and challenges coexist

Natural flow pool has unique advantages.

The mall itself is a huge traffic pool. Parents take their children to the mall, and have a one-stop experience in shopping, dining and entertainment. This convenience is an independent playground that is incomparable to that. You don’t have to go long distances, don’t have to worry about parking problems, and you can also meet the needs of the whole family.

More importantly, ofos is relatively stable in shopping malls. The mid-to-high-end consumer groups have strong consumption capacity and high quality requirements, which provides a good foundation for the price and profit of the amusement park.

but. The cost should not be underestimated.

Investment cost: a large amount of money

Venue rent is the first to be affected.

The rent for large shopping malls of prime locations is naturally expensive. Usually, the 300-500 square meters of amusement park, the site rent alone accounts for the majority of the cost. In addition to equipment procurement, decoration design, and personnel configuration, the initial investment is often about 300,000-500,000 yuan.

This is not the end. Equipment maintenance, personnel training, marketing promotion…everything is continuous of expenses.

So, is this investment worth it?

Profit model: diversified operations is key

Single charging model? Too OUT!

Successful of shopping malls and amusement parks often adopt diversified of profit model:

Secondary card sales meet the occasional experience of family; monthly card and quarter card lock high-frequency user; annual card cultivate loyal fans. This step-by-step pricing not only takes care of different consumer needs, but also maximizes revenue.

In addition, birthday parties, parent-child activities, and summer camps etc value-added service have also become important sources of profitcome. have limited space, unlimited creativity.

The key is to refined operations.

Success elements: Not just the device

Experience is the first priority, innovation is king.

The simple stacking of equipment has long been outdated. Now parents and children need an immersive experience. The integration of technological elements, enhancement of interactivity, and mining of social attributes, these are the magic weapons to win.

For example, combine traditional of slide climbing with AR technology to allow children to study in the game; set up parent-child interaction areas so that parents can also participate and enhance parent-child relationships. This innovative of design not only improves customer stickiness, but also lays the foundation for differentiated competition.

The quality of service determines word-of-mouth communication.

In this era of information explosion, the power of word-of-mouth communication cannot be underestimated. A high-quality ofservice experience can often bring the meaning of thinking without ofmarketing effect.

Uncome trend: trends and traditions are perfectly integrated

Not only is it a children’s paradise, but also an adult’s social space.

With consumption upgrading and concept changes, the amusement park is breaking through traditional boundaries. Trendy toy sports halls, parent-child fitness areas, family entertainment centers… These emerging business formats are redefining the concept of shopping malls and playgrounds.

Challenges and opportunities coexist, the key is how to grasp them.

How effective are the operation of large shopping malls and playgrounds? The answer is actually very simple: the good of operation model and professional of equipment support are not far away.

Midong Entertainment has been deeply engaged in the industry for more than ten years. From planning and design to equipment production, from installation and construction to operation support, we provide of not only isproduct, but also a complete set of successful solutions. Behind the 500+ successful cases of, iswe carefully polishes every detail.

Think about how to know more about the operation tips of shopping malls and playgrounds? Welcome to contact us and let professional ofteam tailor-made ofsolve solutions for you.