Indoor Trendy Sports Hall: The next vent has arrived. Are you ready?
Who says indoor play can only be traditional of naughty castle? Who says young people’s consumption needs are elusive? When Generation Z becomes the main consumer force and when "experience economy" becomes the new favorite, indoor trendy sports halls are quietly rising and becoming the next trend in the amusement industry!
The air vent has arrived, opportunities are endless
Traditional amusement equipment vs. trendy toy sports hall, how big has the gap? The former is limited to a single-year age group, while the latter covers all age groups; the former experiences monotonousness, while the latter integrates sports, stress relief, competition and social interaction. Here, not only is the children of happy world, but also young people release pressure and find a sacred place for stimulating trends!
data won’t say lie. In the past two years, the growth rate of indoor trendy sports halls of the market has exceeded 40%, and the consumer repurchase rate has reached more than 70%. Why? Because it accurately hits the pain points of modern people: work is under great pressure and needs to relieve stress, social needs are strong, pursuit of novel experiences, and desire to challenge themselves.
Trendy toy password: Multiple integration is the king
What is the core competition power of trendy sports hall? The answer is simple: immersive of diverse experience.
Think like it, in the 10,000㎡ of the entire indoor space, high-altitude slide rails run across the entire park, 360° bicycles allow you to look down at the whole venue, VR live competition leads you to travel through the battlefield without coming, dry snow slides allow you to experience the pleasure of skiing indoors… 60+ internet celebrity project, each of which is popular material on social media.
This is not a simple pile of equipment, but a carefully designed experience journey. From high-altitude challenges to ground competition, from personal level breakthroughs to team collaboration, from somatosensory games to traditional sports, each area has its unique charm and function positioning.
In the 12 years of deep cultivation in the industry, I have found that the successful trendy toys and sports halls have a common feature: it can make the user "one-stop fun". It is not just about playing, but about playing tricks, creativity, and social value.
Business breaks down: dual innovation of scenario + content of
Traditional thinking: have the equipment and have everything. Trend thinking: The device is only the carrier, and the content is the soul.
Taking the project of a commercial complex of Midong Entertainment Service of as an example, it is also 500㎡ of space, with an annual revenue of 1.5 million in traditional configuration, while after adopting the trendy toy sports hall model, its annual revenue exceeded 4 million. Where is the secret?
Customized scenes. Different periods, different themes: parent-child time during the day, youth special session in the evening, adult competition at night. One space, multiple gameplay, maximize utilization.
Content IP. Introduce popular anime and game IPs, and regularly update themed activities to make every visit have a fresh feeling. data shows that have IP supports ofproject, the user’s residence time is extended by 35%, and the consumption unit price is increased by 25%.
Service experience. Professional coaching guidance, security guarantee, and considerate photo service, so that the user not only plays, but also enjoys the whole process.
Investment layout: Seize the initiative of golden age
Have limited investment, unlimited of return potential. The investment return cycle of indoor trendy sports halls is generally in 18-24 months, far exceeding the traditional amusement project.
Why is the best time to enter the Inis game? Market demand is strong but supply is insufficient, industry standards are not yet fully mature, and the advantages of first-entrants are obvious. Moreover, with the upgrading of consumption and the experience economy of development, this track will only become hotter and hotter.
Based on 500+ project cases of practical experience, Midong Entertainment summarizes: Successful of trendy toy sports hall requires "three ones" – a complete of planning and design plan, a professional of operating team, and a sustainable of profit model. Nothing is indispensable.
In terms of site selection strategy, commercial complexes and shopping centers are the first choice, with stable customer flow and strong consumption power. Area control in1000-3000㎡ is the most suitable, which not only ensures project richness, but also controls investment costs.
Not coming, are you ready?
Indoor trendy sports halls are not simply about following the trend, but are inevitable products of consumption trends. When the post-95s and post-00s become the main consumer force, and when the "self-pleasing economy" becomes the new normal, whoever can provide a better of experience will be able to seize the market’s initiative.
This trend has come, and the question is whether to do it or not, and how to do it better. Midong Entertainment is willing to use 12 years of professional accumulation to provide every investor with one-stop solution from design planning to operation support for every vision investor.
Opportunities are fleeting, and actions determine success or failure. In the golden age of indoor trendy sports hall, are you ready to become the best among them?
▶ Why choose Midong Entertainment?
12 years of deep experience in the children’s amusement industry, service 1200+ amusement projects worldwide
Provide a full-link solution for "theme planning-equipment research and development-space operation"
7×24 hours after-sales response, continuously empowering commercial space
The source manufacturer of amusement equipment, quality has guaranteed
▶ Customer Testimony
"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall
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