Indoor Children’s Amusement Park： Play with marketcompetition and create a money-making pricing strategy!

Indoor Children’s Amusement Park: Play with marketcompetition and create a money-making pricing strategy!

Indoor children’s amusement park: Play marketcompetition and create a money-making pricing strategy!

In modern urban live, indoor children’s amusement parks are no longer new, but it is an indispensable holy place for "walking children" in the family and community! But if you say it back, this line of competition is a "roll", and the speed of change is like a rocket. If you want to make a fortune in this, the most important thing is to "clear" the market and you have to play the pricing strategy clearly. Today, let’s have a good chat about analysis market competition, how to formulate pricing strategy, so that you of the amusement park can make money!

Who have the "opponents" of indoor children’s amusement park?

Whoever says amusement park can only mess with himself? Only by knowing yourself and your enemy can you be defeated in a hundred battles! To figure out who youofcompetition is, what routines they are playing, this is the first step.

* What types of "players" have on the market?

Youof’s "opponent" may come from all over the world: have the national chain of "bigma" brand, have been deeply rooted in the old amusement parks for many years, and have various trendy children’s entertainment facilities eyeing them. Theyis don’t think they grab the same wave of customers? What’s the difference between theirof facilities and servicehave? Go and experience more, and you will have a clear idea in your heart! Midong Entertainment’s 12 years of experience tells us that even if it is in the same business district, the positioning of different parks will be very different. For example, we have created a trendy toy sports hall for "Hi Cat Extreme", and goalcustomer pursues excitement and likes to challenge of teenagers. This and the traditional naughty cast of customers is completely different.

* Who are they targeting for "wallets"?

Don’t think that all the amusement parks have service to the same group of people! Some amusement parks specialize in high-end markets, and their prices are naturally very "noble"; some have them take the people-friendly route, focusing on cost-effectiveness, and attracting the masses of consumers. Only by figuring out which customer groups you of competition are in service and what grades of services they provide can you find your "golden positioning". Just like when planning indoproject, it will be based on the investment of venue conditions and budget, and tailor-made plans, such as creating a family parent-child paradise for "Star Dream", it is aimed at focusing on interactive experience of young families.

How do parents "walk their children" when they are popular now?

Now parents don’t fool the children’s needs for fun, but they are the more picky they are! Only by understanding them "little thoughts" can you meet your amusement park.

* What do parents now see more?

Now parents have higher requirements for their children’s amusement experience. They should not only have fun, but also have security. It is best to have some educational significance! When they choose an amusement park, they can not only see the price, but also see the quality ofsecurity, hygiene, and is not allowed to help children grow. so, youof amusement park not only needs to be "fun", but also needs to "have connotation". In the research and development of Midong Entertainment In equipment, we pay special attention to integrating technology and interaction into it, such as weof360 bicycles and diamond centrifuges, which not only brings exciting experience, but also incorporates sports challenge elements.

* Why does the passenger flow "explode" during holidays and weekends?

Think also knows, holidays and weekends are definitely parent-child travel of "prime time"! At this time, the passenger flow of amusement park is rising rapidly. so, you have to prepare in advance, how to attract more customers during these peak periods, and how to ensure the quality of the service, which is the key to success or failure of your business. Have limited holidays, unlimited of amusement options, how can youof amusement park stand out? This is the time to test your "internal strength"!

What "unique skills" and "shortcomings" do youof amusement park have?

Thinkin gains a firm foothold in the fierce market, and you know where you are "awesome" and what is "bad".

* What is the difference between youof facilities and servicehave?

A good analysis of competition competitors of facilities, service quality and customer experience, and find your own differentiated advantages. Is it more innovative in the isyouof equipment? Service is more considerate? Can I also provide a unique of immersive experience? Midong Entertainment of One-stop Solution, which is the core advantages of isweof. From planning and design to equipment production, to installation and operation, we can provide professional support to ensure the smooth implementation of the project. For example, we designed the of paradise for "uncome space", which perfectly integrates a variety of trendy sports and interactive facilities to create a unique of comprehensive entertainment space.

* Youofbrandhave doesn’t have "fame"? How much does market share account?

Those "old brands" brands must have accounted for a lot of share in inmarket. For the newly opened of the amusement park, you must have clear of the differentiated strategy to make a breakthrough in the fierce of competition. Don’t just think about “big and complete”, have “small and beautiful” of customized services, which can be more touching.

Pricing strategy, how to make a "money-making" and reasonable?

Prices can be determined without slapping your head, which is a big deal! Only when the pricing is set can you make a lot of money and continue to develop.

* Cost price and profit rate cannot be missing!

The most basic method of pricing is to calculate the operating costs, equipment procurement costs, and fixed expenses clearly, and then add youthink to reasonable profit. This will ensure that youof amusement park can continue to "make blood" and will not make any profit at a loss. When providing project solutions, Midong Entertainment In will also provide professional cost analysis and pricing suggestions based on customerofbudget and expected returns.

* goalcustomer "spend money" of how strong is he willing to have?

Throughmarket survey and customer feedback to figure out the sensitivity of you of Goal Customer to price of and how they are willing to pay for. Only in this way can you develop a differentiated pricing strategy of "taste". For example, you can set a basic entrance fee and provide a high-level service or membership system at different levels to meet the needs of different consumers. Who says children’s amusement park can only charge a single fee? Only by diversifying choices of choices can we stimulate more of the consumption vitality of the product!

* Promotional andstrategy, how to play "have effect"?

Don’t be stupid and so on the other side, and take the initiative to attract more people!

* Seasonal discounts and packages can also be "prosperous" in the off-season!

Use holidays, winter and summer vacations or off-seasons to launch various discount activities and family packages to attract more customers. This not only increases passenger flow, but also balances the differences in different seasons, making youof amusement park full of vitality all year round.

* and the surrounding businesses "hand in hand" and make the business bigger together!

In the shopping mall, of catering, retail stores, or children’s education institutions cooperate to carry out some joint promotion activities to expand your popularity and attract more customers. For example, say, buying amusement park tickets to get catering coupons, or participating in early education courses to get amusement park experience coupons, which is a good way of social marketing.

To sum up, think needs to gain a foothold in the "river and earth" of indoor children’s amusement park and continue to develop. You must have an in-depth analysis ofanalysis on market competition have and formulate a strategy that can both "make money" and be flexible and diverse. Midong Entertainment has been deeply engaged in the children’s entertainment industry for 12 years and has accumulated rich practical experience of the work. We know that we only have to continue to innovate and provide a unique of experience and one-stop solution in fierce of market, so as to break through the siege and achieve long-term stable of operations and sustainable of development. Hope these suggestions provide you with practical ofmarketratinggyand operation guide!

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide planning, design, research and development, production, construction, etc one-stop projectsolve solutions

It mainly engages in projecthave trendy toys and sports halls, indoor children’s playgrounds, expanded rock climbing, and outdoor unpowered climbing equipment. The product covers most of the product needs in indoor and outdoor areas, and has the full product line of production and R&D capabilities.

▶ Customer Testimony

"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall

▶ Consult now and get 20+ industry information