How to use have limited budget to create an internet celebrity-level parent-child sports hall？

How to use have limited budget to create an internet celebrity-level parent-child sports hall?

In the parent-child economy booming developof today, creating a parent-child sports hall with both the attractiveness of internet celebrity check-in and high investment returns of parent-child sports hall, is ofgoal. How to implement this dream think under the limited circumstances of inbudgetave? The following is a refined and practical ofsolve solution, from site selection, area to project priority, providing you with professional guidance, helping you quickly implement project and achieve efficient returns.

1. Site selection: Shopping mall stores in second-tier cities

Why choose shopping malls in second-tier cities?

Cost Advantage: Compared with first-tier cities, the rent of shopping malls in second-tier cities is lower, reducing the pressure of early investment and long-term operation.

Customer flow guarantee: The mall comes with stable flow of people, especially the family customer base on weekends and holidays, providing natural traffic to the venue.

Market Opportunities: Parent-child entertainment demand in second-tier cities is growing rapidly, competition is small, and investment is of "blue ocean".

Practical suggestions:

Choose the popular of shopping mall, close to the children’s area or catering area, which is convenient for families to spend along the way.

Check the weekend passenger flow and rent levels to ensure cost-effectiveness.

2. Area: 1500-2000 square meters

Why is it recommended to 1500-2000 square meters?

Function comprehensive: sufficient to accommodate core sports areas, parent-child interaction areas and rest areas, and meet the diverse needs of families.

Cost controllable: Avoid excessively large area with comeof rent and maintenance burden, suitable for budgethave limited ofproject.

Flexible operation: it can meet daily needs and cope with peak holidays.

Practical suggestions:

Science partition: Sports areas account for 60%, rest areas account for 20%, and interactive areas account for 20%, improving space efficiency.

Negotiate with the mall to strive for first-year rental discounts and reduce start-up costs.

3. Project priority: atmosphere > decoration > equipment

What is the key to success?

The atmosphere is core: through lighting, music and theme decoration (such as space or jungle) creates an immersion and creates a hot spot for internet celebrities to check in.

Decoration should be practical: focus on simplicity, security and creativity, avoid excessive luxury, and control budgets.

Equipment security: Choose cost-effective facilities such as smart trampolines and soft climbing frames to ensure security and reduce maintenance costs.

Practical suggestions:

Budget allocation: 30% is used for atmosphere creation, 40% is used for decoration, and 30% is used for equipment.

Prioritize the investment in atmosphere elements, such as interactive projection or photo walls, to attract customers and social media communication.

4. Low-cost operation strategy

How to operate efficiently?

Precise marketing: Use the short video platform to display the highlights of the venue to attract internet celebrities to check in traffic.

Membership system: Through points and discounts enhance customer stickiness.

Resource linkage: Cooperate with surrounding businesses or schools to share customer flow and reduce customer acquisition costs.

Practical suggestions:

Parent-child activities will be held when opening to quickly gather popularity.

Use mini program analysis passenger flow data, optimize operation decisions.

5. Return on investment and risk management

The return cycle of parent-child sports hall of investment is usually 6-12 months, depending on site selection and operational efficiency.

Reward secret: accurate location selection, reasonable area and scientific operation strategy to ensure project profit quickly.

Risk management: Pay attention to policy and marketand operation risks, and regularly check equipment security.

Conclusion

The key to building a successful parent-child sports hall under the budget is accurate site selection, reasonable area and clear project priority. Choose shopping malls in second-tier cities, with a control area of ​​1500-2000 square meters, and follow the principles of atmosphere > decoration > equipment of, which can help you achieve twice the result with half the effort. Midong Entertainment can provide professional support from planning to landing of, helping you realize your investment dream!