How to play cultural tourism + powerless equipment？ This joint operation plan is so delicious!

How to play cultural tourism + powerless equipment? This joint operation plan is so delicious!

You have not discovered that cultural and tourism projects have blossomed everywhere in recent years, but there are very few people who can really become popular? What’s the problem? Many projects only focus on building equipment, but ignore the most critical point – how to perfectly integrate powerless amusement equipment and culture and tourism to achieve true joint operation.

Let’s talk about this topic today. After all, money is not strong and wind blows, every investment will cost you a knife!

The current situation has a little "embarrassing": I invested but didn’t make any money

When you go into many cultural and tourism projects, you will find a common problem: the equipment is good, the environment is good, but it is not popular. Why?

If you say it is a waste of time, you will lack overall planning. Many investors buy whatever equipment they see, but as a result, the entire park has a hammer and a stick, with no theme at all. The tourists come once and think come second time, and the return rate is pitifully low.

Ofis is even more deadly, its operating costs remain high, but its revenue has not improved for a long time. Who can stand it like this?

Joint operation of "three tricks": positioning, integration, and experience

Think about breaking the deadlock? We have to start from these three aspects.

The first trick: accurately position and find your own "personality"

What kind of people do youof cultural and tourism project think attracts? Parent-child family? Young couple? Is it also a middle-aged and elderly group? Different people, the corresponding configurations of unpowered equipment are completely different.

For example, for parent-child market, indoor naughty castle park and outdoor climbing equipment is the perfect match; targeting young people? The trendy toy sports hall and challenging expansion project have more attractive. The more accurate the positioning, the higher the probability of success.

The second trick: deep integration to make the equipment part of the landscape

True joint operation is not simply "cultural tourism + equipment". And I must make powerless amusement equipment fully integrated into the cultural and tourism theme and become an integral part of it.

Think like this: the ancient town theme of cultural tourism project, equipped with antique architectural style of rock climbing equipment; the forest theme of scenic spot, the tree house slide and the original ecological climbing frame are integrated. This kind of design makes tourists reluctant to leave even if they take photos!

The third trick: immersive experience that makes tourists "addiction"

Simple of fun has been out, and now it emphasizes of ofos’ all-round immersive experience. From visual impact to interactive participation, from technological integration to social sharing, every link must be carefully designed.

Successful ofprojects often have one thing in common: it can resonate with tourists and is willing to actively spread and share.

Practical information: Only in this way can you make money

After saying so many theories, come to be practical. How can we achieve true profit?

Create a differentiated core IP. The same of project has long been no longer able to competence, and you need to have your own unique of thematic story. Cooperate with customized of powerless equipment to create an exclusive of play experience.

Establish diversified ofrevenue model. You can’t make money by just tickets! Catering, accommodation, cultural and creative products, study and study activities…every link is profitable. The powerless equipment is not only a play tool, but also a traffic entrance.

Pay attention to operational details management. No matter how good the equipment is, it will be useless if the operation cannot keep up. From securitymanagement to customerservice, from event planning to word-of-mouth marketing, every link must be operated professionally.

Not coming: It’s time to seize the opportunity

The cultural and tourism industry is undergoing a new round of upgrades. The integration of technological elements, the rise of personalized demand, and the explosion of experience economy have brought huge opportunities for powerless amusement equipment.

Especially in the post-isin era, people’s demand for outdoor activities and parent-child interaction has risen unprecedentedly. Seize this window period and use the right method, success is not far away.

Conclusion: Leave professional matters to professional people

The joint operation of cultural tourism + unpowered equipment of the company is simple, but it requires professional planning and rich experience. From early of market research, theme positioning, to equipment selection, space design, to later of of operation management and brand promotion, every step is crucial.

Midong Entertainment has been deeply engaged in the industry for ten years and has successfully serviced 500+ customers, providing a truly one-stop solution from planning and design to equipment production, from installation and construction to operation support. If you think about this track, you might as well talk to us, what spark can seesee create!

After all, in this competition, choice is more important than hard work. Find the right partners and let professionals do professionals and things, and you will walk the road to success more steadily and faster!