How to efficiently increase the flow of visitors in trendy toy restaurants？

How to efficiently increase the flow of visitors in trendy toy restaurants?

Trendy toy restaurant operators generally face the core problem: How to effectively improve passenger flow and ensure long-term profits of the venue? A successful of amusement venue, in addition to high-quality of play projects, also requires stable of passenger flow support. In the current market environment, online and offline two-way drainage has become a key strategy for increasing passenger flow.

Through long-term ofmarket practice, we summarized three core channels that can accurately reach goaluser and achieve efficient traffic drainage:

Short video marketing (Tik Tok): Create hot spots in venues and increase brand exposure

Local liveplatform (Meituan): Optimize conversion paths and improve customer store rate

Ground promotion (offline ground promotion): Deeply cover the surrounding area and enhance user’s sense of trust

1. Short video marketing

Short video platform, especially Douyin, has become the core position of the leisure and entertainment industry to obtain traffic. High-quality of content can spread quickly, arouse interest, and thus promote in-store conversion.

High interactive content design:

Taking the highlight project of competitive challenges, parent-child interaction, and immersive experience in the trendy toy hall, we create both interesting and challenging short video content. For example, the themes of "Speed ​​Rock Climbing Challenge" and "Parent-Child Racing" can attract user attention and forward.

Accurate push of latent incustomer:

Through geolocation tags + interest tags, ensure that the content can be ofusersees around the surrounding have needs. For example, a "Parent-child interactive area trial experience" video can be accurately pushed to goal crowds, which can greatly increase family userof interest in the store.

Short videos drive social fission:

Set up special check-in points (such as "challenge rankings" and "brave badges"), guide the user to actively share social media, form natural communication, and let the user bring more exposure to the venue.

2. Local liveplatform

Short video marketing attracts interest, while Meituan etc local liveplatform directly promotes consumer decision-making. A reasonable combination ofmarketing can greatly improve the conversion rate and form a closed loop of precise flow.

Limited time offer strategy:

For example, launches the "Weekend Parent-Child Package Limited-time Shopping" to use the urgency of time to stimulate the user to place orders quickly and improve conversion rates. A case has shown that nearly a thousand experience coupons were sold in just one day in a "3-day limited-time discount" event.

Package combination optimization:

In combination with user needs, it provides more attractive of family tickets, parent-child cards, and multi-person card etc to meet the needs of different consumer groups.

User evaluation management:

Through Meituan ofuser evaluation system, optimize the guidance of good reviews, improve store ratings, enhance the trust of new users, and improve conversion.

3. Offline ground promotion

Compared with online promotion, offline promotion emphasizes facing the user, establishing the trust, and quickly converting intention customers.

Accurate location selection and lock in goal crowds:

In large communities, commercial complexes, etcgoal customer clusters around schools are concentrated in areas of the center to ensure the accuracy of publicity. For example, in the weekend of Commercial Plaza, set up a parent-child experience area to directly attract family users to experience and guide consumption to the venue.

Physical coupon + social fission dual drainage:

Through the issuance of physical coupons (such as 10% off when you arrive in the store, and redeeming experience coupons etc), combined with social fission activities (such as "friends joining a group of 9.9 yuan to grab tickets"), to increase user participation.

Face-to-face interaction to improve brand affinity:

Offline promotion not only conveys information, but also creates an image of the process. A good ground promotion experience can effectively enhance user trust and lay the foundation for subsequent word-of-mouth dissemination.

Online and offline integration to achieve traffic growth

A truly efficient way to attract traffic is not a single channel of operation, but is online and offline of which is connected. Douyin has increased exposure, Meituan has increased conversion, offline promotion has strengthened trust, and combined the three to form a complete closed loop of traffic drainage to ensure the continuous growth of the customer flow of trendy toys.

If you hope to increase the traffic flow of trendy toys, please use short videos, Meituan promotion, and ground promotion activities to optimize traffic acquisition methods in all aspects to quickly improve the profitability of the venue.