Unlocking Saudi Arabia’s Leisure Boom: Amusement Equipment Market Prospects Under Vision 2030

Saudi Arabia is undergoing an unprecedented socio-economic transformation under Saudi Vision 2030, with the entertainment sector at the core of its diversification strategy. For B2B suppliers, especially in the amusement equipment market, this vision translates into immense, policy-backed investment opportunities.

The Kingdom’s strategy is clear: increase household spending on entertainment from 2.9% à 6% and attract 150 million tourists annually by 2030. This drive has fueled a market boom, projected to grow from approximately 4.9 milliards 2030 (TCAC 11%), with Amusement and Theme Parks being the highest-growth segment. International investors must understand the specific local demand and compliance requirements to capitalize on this fertile ground.

Policy-Driven Demand: Mega-Projects Fueling Equipment Procurement

The dramatic increase in demand for amusement equipment is directly tied to the launch of government-backed mega-projects and the General Entertainment Authority’s (GEA) initiatives:

• Qiddiya Entertainment City (Riyadh): Set to be the “Capital of Entertainment,” Qiddiya will house a Six Flags theme park, water parks, and e-sports venues. This scale requires substantial procurement of large-scale, high-tech amusement rides and attractions, including roller coasters, projection systems, and complex themed environments.
• NEOM & The Red Sea Development: These projects emphasize luxury tourism, eco-friendly design, and unique experiences, driving demand for high-end, sustainable, and technology-integrated outdoor and water-based equipment.
• Centres de divertissement familiaux (FECs): Beyond the mega-projects, the GEA has announced numerous investment opportunities for mountain adventure parks, virtual reality parks, and general amusement parks across cities like Riyadh et Jeddah, catering to the young, tech-savvy population (sur 60% are under 35).

This robust policy support and investment environment, including incentives and public-private partnership models, provide strategic guidance for B2B amusement suppliers looking for high-return investment.

Mastering Market Entry: Compliance and Localization

While the investment opportunity is vast, B2B players must navigate market entry conditions:

1. Certification: Saudi Arabia mandates the SALEEM certification program, requiring imported equipment to comply with SASO standards, safety tests, and quality assessments. Compliance is non-negotiable and affects approval and delivery timelines.
2. Technological Shift: The young Saudi demographic drives a preference for immersive, high-tech experiences. Demand is exceptionally high for VR/AR attractions, e-gaming centers, and smart-interactive children’s play facilities.
3. Localization: Successful vendors offer cost-effective, high-quality solutions while demonstrating compliance and the ability to provide end-to-end services, including localized installation and maintenance.

MIZONE’s Proven Track Record in the Middle East

Guangdong Mizone Industrial Co., Ltd. (MIZONE), an innovative amusement equipment manufacturer established in 2014, demonstrates a successful model for penetrating the Middle Eastern market, particularly in high-growth areas.

• Saudi Arabia Deep Penetration: MIZONE has successfully executed four completed venues in the Kingdom, focusing on key demand segments:

  • Outdoor Adventure & Trendy Play: Projects include high-altitude ropes courses and customized equipment like volcano climbing walls and light-cycle motorcycles in urban entertainment hubs, aligning with Vision 2030’s focus on family and youth activities.
  • Full Compliance: MIZONE ensures its equipment holds CE, ISO, et, critically, Saudi SALEEM certifications, addressing the main regulatory barrier for international imports.
• Regional Expansion: The company’s regional footprint extends beyond KSA, avec four completed venues in Qatar and projects under construction in the UAE, leveraging its one-stop-shop capabilities from custom design to on-site technical support. MIZONE’s products, which include soft play, murs d'escalade, and tech-interactive devices, are competitively priced (20–40% below European/American brands) and meet regional quality demands.

Conclusion and Actionable Next Steps

The Saudi entertainment sector, driven by the Vision 2030 framework and multi-billion-dollar mega-projects, offers a generational investment opportunity for amusement equipment manufacturers. Investment in theme parks and high-tech interactive equipment is not just viable—it is government-prioritized.

For B2B investors and developers seeking a reliable, compliant, and proven partner:

MIZONE offers a critical advantage: an established, certified supply chain and a portfolio of successful, high-quality installations across the Middle East. Contactez MIZONE aujourd’hui to discuss custom design, full-scenario equipment supply, and partnership opportunities that meet the exacting standards of Saudi Arabia’s Vision 2030 mega-projects in Riyadh, Jeddah, et au-delà.