Naughty Castle in County of Parent-child consumpti

Naughty Castle in County of "Parent-child consumption revolution": From "price war" to "mind war" of the way to break the deadlock

Naughty Castle in County Town of "Parent-Child Consumption Revolution": From "Price War" to "Mind War" of Breakthrough

Is the county-level parent-child consumption really so "savory"?

Who says that the county town only has low-end consumption? Dans 2025, parent-child consumption is experiencing a big explosion! According to the "China Parent-Child Consumption Market Research Report" shows that the coverage rate of high-quality children’s amusement venues in second- and third-tier cities is less than 20%, but the demand gap is widening at a rate of 37% per year. what does that mean? There are 2,800 county-level administrative regions across the country, with more than 40 million children aged 0-6, and the number of professional children’s playgrounds is less than 1/10 de 1 in first-tier cities! Ici, not only is the marketplace blank, but also has of the "blue ocean" like never before! Policy dividends are also coming, including the construction of "child-friendly cities", rent subsidies, venue resources… Avec 12 years of experience in the children’s entertainment industry, Midong Entertainment has long seen this fertile land of great potential.

How to get out of the "copy and paste" of the pit in county markets?

Is it a loss to simply "copy and paste" the first-tier city model to the county town? Bien sûr que non! The success of county markets requires a "gene recombination" of innovation.

What is the "trend" game for a naughty castle in the county?

Have limited venues, unlimited of creativity! Abandoning the stacking of all-in-one equipment, we need offismodule design and deep integration of IP. thinkthink, those popular trendy toys and sports halls and expanding rock climbing projects – it not only is simple of amusement equipment, but also integrates innovative concepts and technological elements of experience space. Par exemple, Jigao Group’s "miniature version of Disney" project, through multi-IP joint design and module design, compressing the single-store investment cost to 1/3 of first-tier cities, with an average daily passenger flow exceeding 1.8 times! Whoever says county park can only be the "low-end version"? We want to doofis "customized version" of the trendy position, so that children can in immersive interaction, release their vitality, challenge themselves, and achieve breakthroughs!

Site selection also has the "golden triangle"?

You can decide on the location without slapping your head! The logic of the site selection of sinking marketof is completely different from that of first-tier cities. The best location is "Kindergarten 500 mètres + Community Square 300 mètres + Commercial Street 200 mètres" of Golden Triangle Area. This can not only cover high-frequency of community customers, but also take advantage of the government’s "15-minute child-friendly live circle" policy to enjoy a maximum of 30% of rent subsidy. Midong Entertainment ofservice covers various scenarios such as shopping malls, supermarchés, centres commerciaux, complexes commerciaux, communautés, parcs, et des taches pittoresques. In order to help investors accurately lock in these "golden triangles"!

How to make customers "seesee when they go home often"?

Can you only rely on price wars? Bien sûr que non! We must build our own "quality moat"! Establish the three-dimensional operation system of "Member day + study activities + community group buying", a single store can accumulate more than 8,000 private domain customers every year. Midong Entertainment provides a one-stop solution for the research and development, production, construction et exploitation d'équipements de divertissement. In order to help customers build a full-chain comprehensive service capability from planning and design to operation support. Par exemple, a store in Heze, Shandong through the combination of "29 yuan single ticket + 99 yuan monthly card", with an average daily passenger flow of 80 people and an annual revenue of over 1 million. We can also introduce cutting-edge technologies such as "AI coach" and "holographic story theater" to increase the technological premium!

Play around the county and bring you the "travel cycle"!

Après 12 années de développement de l'industrie, Midong Entertainment has successfully created more than 500 project cases and accumulated rich practical experience of. We know that without coming of competition, we will never simply expand scale, but we need in-depth insights and continuous innovation of operational capabilities for users.

The county’s naughty castle is not coming, it is “parent-child ecology”!

Before this, children’s playground will no longer be a single amusement place, but will extend the "parent-child ecology" to the entire industrial chain. Explore the etc models of "park + study camp" and "park + parent-child hotel". Midong Entertainment has always been committed to providing diversified ofproducts, including expanding rock climbing, salles sportives de jouets à la mode, indoor naughty castle parks, and outdoor unpowered climbing equipment etc. This is to meet the market’s demand for business integration.

Use "technology" to light up the unsuccessful coming!

The scale of VR/AR children’s playground market will exceed 5 billion yuan in 2025! Introduce "AI physical fitness evaluation system" to generate children’s sports reports in real time; create a "holographic story theater", through5D technology to restore classic fairy tale scenes! As a leader in technology innovation in the industry, Midong Entertainment will continue to integrate technology into play, allowing children to experience the charm of cutting-edge technology in interaction and gain a more immersive of experience.

Conclusion: The county is a naughty castle, and is welcoming the "coming-come gift"!

When first-tier cities fall into the "equipment competition" of intra-roll, they truly know how to use "module-based design to reduce costs, use IP content to increase premium, and use data operations to accumulate users" of players, and they are reaping real dividends in county markets! Midong Entertainment looks forward to working with all amusement industry practitioners, investors and operators to seize the wave of parent-child consumption revolution under the reconstruction of county economy and jointly usher in the golden age of naughty fort industry!

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