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New "play" in children’s playground: extending children’s residency, the secret is actually in here!

The new "playing method" of children’s playground: extending the residency of children, the secret is actually in here!

Children’s Behavioral Insights: How to Extend Residence of Science Strategy and Practice Path

Why can’t children in the haveof park play until they don’t think, but haveof can’t stay?

The answer is very simple. Behind this is the precise insight and clever use of the underlying logic of children’s behavior! According to the data of "China Children’s Behavior Blue Book", after behavioral design optimization of the new paradise, the average residence time of children aged 3-12 can be greatly increased from 83 minutes to 247 minutes! Whoever says the child can only play for a while? Through attention cycle theory and social needs upgrades, we can make children more engaged and enjoy themselves!

How to use space design to "stuck" the child?

Space design is not just as simple as it is good to see, it is also more of a behavioral guide to the "invisible hand"!

* Dynamic partition system: For children of different age groups, Midong recreational will set up exclusive areas, such as the crawling area of ​​0-3 years old, the role-playing area of ​​4-6 years old, and the technology interactive area and physical fitness challenge area of ​​7-12 years old, so that every child can find a suitable park for them. The dynamic line design is more like a "spiral rise", guiding children to naturally transition from the younger age zone to the older age zone, avoiding parents from running around, saving worry and effort!

* Sensory immersion technology: This is not only a place to play, but also a feast of five senses! Dynamic light and shadow tunnel, jungle adventure zone of birds singing and streaming sound, different materials of touch walls, and even have marine theme of salty water fragrance, dessert zone of creamy fragrance! You can also redeem custom cookies when completing tasks. These multi-dimensional sensory stimulations make the child completely immersed in it and forget the time at all!

* Digital twin system: With high technology, the security and experience is upgraded. For example, a park in Hangzhou introduced 1:1 virtual modeling, which monitors the slide temperature in real time, and automatically cools down after 38℃; if the swing swing amplitude exceeds 120℃, parents can also check the real-time status of the see device through the mini program, and the customer complaint rate is directly reduced by 83%! This kind of control over details is reflected in the one-stop solution of Midong Entertainment, which will protect the entire process from R&D to operation.

How to make children "addiction" when activity design?

Think makes children linger, task-driven and social collaboration is key!

* Task-driven model: we design "Candy Treasure Hunt" for children aged 3-6, prepare "urban designer" tasks for children aged 7-12, and have a sense of accomplishment after completing it! There are also cross-daily mission chains such as "dinosaur fossil excavation plan", so that children can think about the paradise for several days in a row. Who can compare this stickiness?

* Social collaboration mechanism: You can develop leadership while having fun! Let the older children aged 8-12 years old be "little teachers" and guide the young children to do scientific experiments. Parents can also see their children’s leadership scores in the mini program, and their sense of participation and honor will be instantly filled! We also have "parent-child triathlon", parents and children form teams to pass the level, have limited time, and infinite joy! Midong Entertainment of "Hi Cat Extreme" project is well aware of this, throughteam challenges and inspire children’s potential for collaboration.

* Educational implicit embedding: Whoever says can’t learn it? We incorporated STEM education into the "elastic laboratory" and "digital maze", and even combined cultural cognition to create the "Sanxingdui theme adventure zone". The child dug up the bronze mask and immediately triggered the holographic projection to explain the ancient Shu civilization. This experience is simply amazing!

Can parents make money by "staying flat" in the paradise?

That’s right! The paradise is not only a child’s “paragraph”, but also a parent’s “energy supply station”!

* Time efficiency management: Let’s learn about the parents’ office cabin! High-speed Wi-Fi, ergonomic chairs, and children’s monitoring screens are available. Parents can see their children while working, and the daily passenger flow of the work directly soars by 47%! There is also a time-sharing rental model, including parent-child interactive area, children’s custody area, and parent leisure area, charging by hour, and the square footage efficiency has increased!

* Social value creation: A park in Shanghai established a "Mom Entrepreneurship Community" and organized a commercial salon every week, attracting more than 3,870 trendy mothers to join, and the member renewal rate is as high as 83%! This is not only a paradise, but also a mother of "social currency"! The Midong Entertainment of "Star Dream" project pays great attention to family interaction, so that parents can find their own value in company.

Data drive, what is the secret weapon of the park "opens more and more vigorously"?

Data does not make the cold of numbers, itis insight into children’s behavior of "fire eyes"!

* Behavior monitoring system: AI motion capture, real-time analysis of children’s play trajectory and expression changes, and even generates the "Children’s Development Assessment White Paper"! thinkknow how physical, emotional intelligence and cognitive abilities of children? You can get a professional report for 128 yuan, with a repurchase rate of up to 68%! Thermal map analysis can dynamically adjust the activity layout, and an interactive projection wall is added in the younger age area, and the use rate soars by 300%; the elderly area introduces VR roller coasters, and the single experience time is extended to 12 minutes, which is simply "turning stones into gold"!

* Dynamic pricing strategy: Work launches "School Master Special Offer" from 14:00 to 16:00 on the day, with weekend night tickets at a premium of 30%, and revenue accounts for 45%! Flexible use of price leverage to maximize returns.

* Member life cycle management: Growth points system, continuous sign-in will give away "family annual card", and the user retention rate will be increased to 79%! Midong Entertainment has been deeply involved in the industry for 12 years, knowing the importance of member operation, and turning customer into a loyal fan, is the way to operate for a long time.

Security compliance, children’s playground of "lifeline"!

Security is nothing small, compliance is the bottom line!

* Hardware compliance: The slide inclination angle and edge rounded corner radius have strict standards. A thermal imaging fire warning system must be installed in places above 200㎡. The response time is less than 15 seconds to ensure children’s life security!

* datasecurity: Face recognition requires a separate signing of an authorization letter, and the storage period is less than 3 meses. Don’t think that data leaks is a trivial matter. A certain paradise was fined 10% of its turnover because it leaked 5,000 children’s information. This is not a joke!

* Special group protection: The width of the barrier-free passage is greater than 1.2m, equipped with a dedicated bathroom, and also establish the "guardian contact card" for left-behind children to ensure that every child can be properly cared for.

In children’s entertainment industry, extending residence time of nature, is to build a children’s cognitive developof ecological system. When the park can transform spatial design into behavioral guidance tools, turn activity content into educational investments, and turn parental participation into social currency, it can achieve a leap from "physical place" to "growth platform" de. True of competition barriers, in the ability to in-depth insight into children’s behavior and continuous iteration. Midong Entertainment has been deeply engaged in the industry for 12 years, with more than 500 project cases of successful experience, and is based on the adherence and practice of these core concepts.

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide a full-link solution for "theme planning-equipment research and development-space operation"

7×24 hours after-sales response, continuously empowering commercial space

▶ Customer Testimony

"Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!" – Operation Director of Mushroom Sports Hall

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