Must see when investing in children’s playground! These pricing strategies make you profitable easily

Must see when investing in children’s playground! These pricing strategies make you profitable easily

Do you really understand the current amusement market?

The children’s entertainment industry is very lively! But who can truly gain a foothold?

After investing a lot of money to purchase equipment and decorate the site, it is because the price is unreasonable and leads to losses… There are too many cases like this! How should we price to attract customers and ensure profits? This problem has plagued countless amusement park operators.

Pricing seems simple, but it actually has hidden mystery. It not only concerns profit and loss, but also directly determines the positioning and competition power of youinmarket.

Cost-oriented pricing: clear your own "ledger book"

First, you have to calculate the cost clearly!

Site rent, equipment investment, labor expenditure, water and electricity expenses… everything is money! Assuming that the total monthly expenditure is 100,000 yuan and it is estimated that 5,000 children will be received, the unit cost will be 20 yuan per person. To think to ensure a 30% ofprofit rate, the price must start at least 26 yuan.

But this is the basis. The payback period is also critical. In the early stage, 5 million of high-end playgrounds and 1 million of ordinary venues should have a huge difference even if the cost structure is similar!

Competition-oriented pricing: It’s important to understand “opponents”

Looking around, how do you charge for your peers?

If nearby amusement parks generally charge 50 yuan per time, and youof pricing must be considered in combination with your own characteristics. More advanced equipment and better environment? A proper premium. Need to attract customers just now? The price can be slightly lower than the market in the short term.

Differentiated packages are also a kind of smart ofstrategy. The basic package is 50 yuan, add parent-child interactive courses, and the manual DIYof premium package is 80 yuan… The diversified price system can meet the needs of families with different consumption capacity.

Demand-oriented pricing: Insight into “customer” of payment intentions

It is crucial to understand the youofcustomer group!

The high-end community is near the of amusement park, so pricing can naturally take the high-end route. On the contrary, ifgoalcustomeris can win the market only if the average working family is affordable.

Don’t forget about time differentiated pricing. Prices can be appropriately raised when the passenger flow is strong on weekends and holidays; when the daily passenger flow is scarce, special offers will be launched to attract popularity. This is the strategy of "peak-cutting and valley filling" that can maximize site utilization and overall returns.

The underlying logic behind pricing

Value determines price! Provides a unique experience, security guarantee and high-quality service of playground, and naturally has a high-priced basis. Ifyouof venue has VR interactive games and intelligent robot guide etc high-tech elements, customers are naturally willing to pay for these "exclusive experiences".

The supply and demand relationship also directly affects the price. When there are too many local amusement parks and competitions are fierce, the price is difficult to be too high; on the contrary, ifyouof is the only area with a certain characteristic of amusement space, and the pricing power is naturally in your hands.

Also, don’t ignore psychological pricing strategy. 49 yuan is easier to accept than 50 yuan; 299 yuan of seasonal card can stimulate repurchase more than a single purchase… These tips can often bring the meaning to think without the effect of!

Midong Experience: Of value-added points outside of pricing

As a ten-year-old Guangdong Midong Industry, we know that the success of pricing strategy is not only digital games, but also value creation of art.

In addition to reasonable admission fees, you can also consider adding special projects to price separately, launching different long of package options, designing member points system… Diversified of revenue models are far more guaranteed than single of ticket revenue.

Through the advantages of R&D and operational empowerment of Midong Entertainment, we have helped many partners achieve transformation from "single ticket revenue" to "diversified value monetization", and have successfully created a number of children’s play spaces with outstanding profitability.

Pricing method, precision

Good of pricing strategy, both science and art.

It requires you to accurately grasp the cost structure, understand the market competition pattern, understand consumer psychology, and constantly adjust and optimize. In Midong Entertainment Seecome, the real success of pricing does not change the number of data, but is able to dance with market of flexible strategy.

think learn more about children’s playground pricing and operation of professional advice? Welcome to communicate with us. Midong Entertainment is willing to share more practical experience in the industry to help you develop the vigorous development of the amusement career!