ملعب داخلي, صالة رياضية عصرية, حديقة الترامبولين, حديقة لعبة المغامرة, مورد الشركة المصنعة للمتنزهات
Children’s playground profit is high but often goes bankrupt, revealing the truth about the “high profit trap”
1. Industry paradox: superficial profits and actual dilemma of
Children’s playground, this is the industry that many people think of “making money while lying down”? Is it really like this? The latest data shows that the average gross profit margin of children’s playground can reach 65%, and even have high-end projects that exceed 80%, which is simply a huge profit track! But why has more than 40% of children’s parks closed in the past three years, and the average life expectancy is only 18 months? Who says high profit can only be a flash in the pan? Behind this is the “death triangle” that is ignored – high cost, low repurchase, and policy risks.
2. Six fatal injuries: The invisible killer behind high profit
1. Location selection decision of “traffic illusion”: Can you really bring wealth?
High-rise buildings in the mall, new building bottling companies in the community, scenic spot exports… These sees seem to be full of traffic, can they really bring continuous passenger flow to the park? The monthly rent of the park on the fourth floor of a shopping mall in Chengdu is 180,000 yuan, but the passenger flow is less than 1/7 of the first floor, and the conversion rate to the store is only 3.2%, which is simply a “traffic island”! In a community park in Zhengzhou, the developer promised that the “10,000-person community” actually moved in only 312 households, and the amount was 56,000 yuan in the first month of opening. Whoever says that there are many people will definitely make money? Never slap in the mind when choosing a location! Midong Entertainment knows that using heat maps to lock in the “family concentration index”, give priority to the mother and baby room/supermarket exit transition area on the 1st-2nd floor, and share the membership pool with the early education center, which is the kingly way.
2. Equipment procurement of “Internet celebrity addiction”: youof equipment is money printing machine is also a gold swallowing beast?
Is it really cost-effective to blindly chase internet celebrity equipment? A certain paradise spent 150,000 yuan to buy the internet celebrity rainbow slide, accounting for 40% of the equipment budget, but the screws were loose after three months to repair. Blindly introducing VR equipment, children will be idle as soon as they feel fresh, increasing maintenance costs. Who says the more expensive the better? مع 12 years of experience, Midong Entertainment has a solid understanding of the iron law of purchasing: buy new high-frequency equipment, buy second-hand low-frequency equipment, and find local custom equipment, and reduce the cost by 40%! A park in Shenzhen purchased 95 new of slides and local custom climbing networks. The total cost is only 150,000 yuan, and the cost will be recovered in 3 months. This is the real integration of cost control and efficiency of!
3. Operation management of the “hands-off boss” mentality: Can you rest assured if you let it go?
Health security risks, out of control of labor costs, extensive marketing… These are all fatal injuries. A park in Qingdao closed its store due to unregulated ocean balls and dirty ground. A professional kindergarten teacher in a shopping mall park earns 6,000 yuan a month, and labor costs account for 35% of revenue, far exceeding the 20% of the warning line. A certain paradise in Hubei spent 30,000 yuan to invest in elevator advertisements, and the drainage cost was as high as 375 yuan per person, far higher than the mother’s fission of 5 yuan per person. Whoever says to operate is a simple see store? Midong Entertainment believes that the labor cost is ≤20% revenue, the marketing cost is ≤10% revenue, and the equipment maintenance fee is ≤5% revenue, so it is the health of operation formula!
4. Pricing strategyof “self-destructive involuntary”: youof price isin to make money or is it to drive customers?
The high-end paradise is “high and low-end trap”, the affordable paradise is “low-end trap”, and the price is unreasonable, so the paradise becomes its own “meat grinder”. A high-end park in Shanghai charges 300 yuan per time, with an average monthly passenger flow of less than 200 people, and its revenue cannot cover rent and equipment depreciation at all. The tickets for a community park in Guangzhou are 29 yuan, although the average daily passenger flow is 100 people, but due to poor sanitation and old equipment, the repurchase rate is only 10%, and the monthly loss is 20,000 yuan. Who says pricing is a simple digital game? Midong Entertainment emphasized that the scientific pricing model should be ticket revenue≤30%, catering + manual + membership value≥70%. The tickets for a park in Shenzhen are 20% lower than those in the city, but through freshly squeezed juice and DIY manual increase the customer unit price to 120 yuan, with a gross profit of up to 70%, which is the high value of breakthrough!
5. Policy compliance of “fatal blind spot”: How far can you go without following the rules?
Fire hazards, lack of qualifications, deposit risks… These seemingly inconspicuous problems can make youof the park face sealed, fined or even bankruptcy in minutes. A park in Beijing was fined 50,000 yuan for insufficient width of the fire escape, and a park in Chengdu was ordered to close its business without applying for a “Sanitation License”, missing the prime time of the summer vacation. Who says that you can make money regardless of laws and regulations? Midong Entertainment knows the importance of compliance: fire passage ≥1.4 meters, equipment security certification, business license, health license, and fire acceptance certificate must not be missing!
6. Economic environment of “Black Swan Event”: How to deal with emergencies?
The impact of the epidemic, consumption downgrades, seasonal fluctuations… These “black swans” may come to attack at any time. في 2023, a shopping mall closed down for three months due to lockdown and cash flow broke down. Who says that you can only make money by having smooth sailing? Midong Entertainment recommends that you reserve 6 months of operating funds, launch the “Family Annual Card” to lock in long-term consumption, and develop the “Weekend Parent-Child Market” etc low-cost business format, so that you can truly release your vitality and meet challenges!
3. Survivor’s Law: Breakthrough of the Three Core abilities in 2025
1. Accurate positioning ability: Who is the youof paradise opened for?
In the children’s playground of the Red Sea, precise positioning is the key to survival. The county market focuses on the company of parents and children aged 3-8, creating a “picture book theater + light adventure zone” with a focus on “playing middle school”. Urban markets need to differentiate competition. على سبيل المثال, a park in Shanghai introduced “VR dinosaur adventure”, which not only increased the average customer price, but also caused the repurchase rate to soar. This is not only a play space, but also a place where children’s experience and growth are integrated!
2. Cost control ability: Is every penny spent on the cutting edge?
Refined operation, cost control is the core. Equipment procurement can use a combination of second-hand platforms and local factories, such as slides, ocean balls, climbing nets, role-playing props, and cost can be reduced by 60%! Human resources optimization can recruit nearby mothers to work part-time, and one day of training will be available, saving 50% of labor costs. Have limited investment and unlimited output, and this is the operation of breakthrough!
3. Operational innovation capability: How to make youof Paradise continue to be popular?
In this trend is constantly changing of the times, innovation is maintaining vitality of the source. Through member fission, the recommendation is to “bring 3 families with free tickets”. My mother posted on WeChat Moments and returned 10 yuan in cash with positioning. She fission of 1,000 groups of families in a month, and the drainage cost is as low as 3 yuan per person! You can also apply for universal childcare subsidies, or become a school after-school care point, and receive monthly subsidies, which not only saves costs, but also expands profits and innovation! مع 12 years of industry-depth experience, Midong Entertainment can provide one-stop solution, from planning and design to operational support, helping you to calmly respond to market challenges.
4. خاتمة: The era of huge profits has come to an end, and refined operations are the way to survive
The wave of bankruptcy of children’s playground is not the end of the industry, but the “wild growth” is reshuffled from “professional operation”. في 2025, those of the parks relying on “high rent + Internet celebrity equipment + ticket economy” will be eliminated at a faster pace, while players with precise site selection, cost control, and operational innovation capabilities will rise. يتذكر: in this industry, details determine life and death, and professionalism defeats luck. Midong Entertainment is willing to work with you to break through the high profit trap and achieve long-term development!
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