2025 Children’s Paradise： Before opening, you must see the sober guide in the world and avoid 50% of detours!

2025 Children’s Paradise: Before opening, you must see the sober guide in the world and avoid 50% of detours!

2025 Children’s Paradise: Before opening, you must see the sober guide in the world and avoid 50% of detours!

Who says to open a children’s playground is “winning”? In 2025, the scale of China’s children’s entertainment market will exceed 350 billion yuan, but at the same time, industry differentiation will also intensify. The fullness of the core business districts of first-tier cities has reached 82%, but the county market still has an in40% supply and demand gap, with an annual growth rate of 28%. This “new blue ocean” see seems tempting, but in fact it has hidden mystery. If you want to successfully open a children’s playground in 2025, you must have a guide to “realizing the world”!

Market truth: Behind the trillion-dollar cake, of ice and fire, yousee of the “red sea” and is also the “blue sea”?

Why is the “dark horse” of the children’s playground market in 2025?

In 2025, the children’s playground market will present a scene of “ice and fire”. Marketcompetition in first-tier cities is fierce, and county markets are becoming a new growth point. The sinking market has strong “incremental dividends” and “structural opportunities”: the average monthly parent-child consumption of households in county towns has exceeded 2,500 yuan, but 75% of parents complain that “it can’t find a good place to spend money”, which reveals the contradiction between consumption upgrading and the high-quality supply gap.

In addition, the 2,800 county-level administrative regions across the country have over 40 million children aged 0-6, but the number of professional parks is less than 1/10 of first-tier cities. This “demand crater” provides natural soil for innovative business formats. More importantly, ofos, national policies support parent-child entertainment services and the promotion of the construction of “child-friendly cities” have provided rent subsidies and etc policy dividends for the implementation of the park.

Iron law of site selection: Avoiding these “pits” can save 50% of the cost. Have you chosen the right place?

How to find the “golden triangle site selection method” through the “golden triangle site selection method”?

The site selection is the cornerstone of success of children’s playground, and the key to saving money is the key! Midong Entertainment recommends the use of the “Golden Triangle Site Selection Method”: the superimposed area of ​​”500 meters in kindergarten + 300 meters in community square + 200 meters in commercial street” is preferred. For example, a community park in Shiqi Town, Panyu can cover 3 kindergartens in a 10-minute walk, and the passenger flow reaches 90% of the designed capacity on weekends. At the same time, we must be wary of hidden costs of shopping malls. In addition to rent, some shopping malls will also charge entry fees and turnover sharing, and the actual cost may exceed independent stores. Rents should be controlled within 15% of the turnover, and county-level markets should be more effective in reducing them.

How to use the “mid-week passenger flow touchstone” to determine the true value of site selection?

To select a truly high-quality site, we must not only see the explosive power of the weekend, but also pay attention to the stable passenger flow of the mid-week. The Successful of Paradise will strive to increase the mid-week passenger flow to more than 40% of the weekend. For example, a community park in Shenzhen through the “Silver-haired Companionship Special Session” will increase its mid-week revenue to 60% of the weekend. Even the addition of “handmade classes for retired teachers” on the afternoon of Inwork on the afternoon of the day can drive the repurchase rate of family customers to increase by 35%. This is not only a breakthrough in revenue, but also a integration of community social and interactive!

Cost Trap: 1 million investment may have 300,000 yuan was wasted. Have you spent the right money?

How to avoid the “triple scam” of equipment procurement?

In equipment procurement, don’t fall into the “low-price package” of trap! A certain manufacturer quoted a price of 800 yuan/㎡ of Naughty Castle. After the actual arrival, the ocean ball pool was insufficient, and there was a hidden danger of insecurity. The annual maintenance rate of non-brand slides is even as high as 30%. Midong Entertainment reminds you that starting from 2025, all equipment must also have 3C certification and “Special Equipment Security Inspection Certificate”, otherwise you will face a fine of 50,000 yuan. Choose a manufacturer with one-stop solution capabilities to reduce these hidden costs and compliance risks.

How to achieve the optimization of decoration and labor cost through the “cost-performance rule”?

You can also get a price-performance ratio when decorating! The simple decoration plan is about 300 yuan/㎡, while the theme scene costs 600 yuan/㎡. Hangzhou’s “Nairbao” through “module design” shortened the decoration cycle from 45 days to 28 days, saving 18% of construction cost. In terms of labor costs, it is wise to adopt the “full-time + part-time” combination. A park in Panyu even passed the “student volunteer points redemption ticket” model, reducing the cost of part-time work on weekends by 40%. Isn’t this the perfect combination of vitality and efficiency?

Profit breaks: From “ticket economy” to “ecological operation”, will youof Paradise “make money”?

How to build a “third-level evolution” of membership system?

Say goodbye to the single of “ticket economy”! In 2025, of Children’s Paradise, we must play “ecological operation”. Building a membership system is the key, from the basic layer of “storage value cashback + points redemption” to the advanced layer of “growth file + tiered rights” and finally reaching the ultimate layer of “family social circle”. For example, an exclusive community for establish members in a certain park in Beijing, organizes parent-child camping and second-hand toy replacement etc activities, with an average customer price increase of 30%. This is not only selling tickets, but also selling experiences and social networking!

How to use “educational transformation” and “community-based operation” to create a high-frequency consumption destination?

“Amusement + Education” of double-motion line design is not coming trend. The entertainment area can set up AR trampolines, holographic story theater etc technology equipment, while the education area can cooperate with STEM institutions to open programming and 3D printing courses, with the revenue share of the courses up to 32%.

In addition, it is crucial to build a “growth center at the doorstep” through public welfare attributes and cultural implantation, and deeply integrate with the community. Haiyan Guanhai Garden integrates regional cultural elements and even receives special subsidies from the government. Isn’t this just making the paradise a “third space” for children, and making parents willing to pay for the secret?

Midong Entertainment: youof one-stop solution expert!

Midong Entertainment has been deeply involved in the children’s entertainment industry for 12 years, and has rich experience and more than 500 successful cases. We not only provide innovative equipment for expanding rock climbing, trendy toy sports halls, indoor naughty castle parks, but also focus on providing one-stop solution. From the R&D, production, construction to operation of amusement equipment, we can provide professional support to help you stand out in the 2025 Children’s Park Market and achieve a breakthrough in high popularity + high-level efficiency! If you choose Midong Entertainment, you will choose to walk with the industry’s technological innovation leaders!

▶ Why choose Midong Entertainment?

The industry has been deeply rooted in 12 years, and the service has been projected worldwide by 1,200+ parent-child spaces.

Provide a full-link solution for “theme planning-equipment research and development-space operation”

7×24 hours after-sales response, continuously empowering commercial space

▶ Customer Testimony

“Midong of design not only makes children have fun, but also through scientific dynamic planning increases the average customer price by 30%!” – Operation Director of Mushroom Sports Hall

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